Sited at a bustling intersection of two busy Central Business District streets, the temporary sales gallery markets TMW, a high-rise mixed development down the street. We envisioned the space to communicate the ambitions of the development, engaged and activate the urban realm.
The entrance frontage of the TMW Sales Gallery reveals a tripartite massing, organised into a show unit zone, middle thoroughfare gallery and a terracing indoor garden. The main longitudinal façade along Wallich Street showcases an expansive glass curtain wall which simultaneously encloses the layered interior within; reflects the bustling city scape; and houses intermittent transparent LED projections which communicate the aspirations of TMW. This ubiquitous skin sought to blur the boundary between city and nature, digital and real, stage and billboard, shophouse and alleyway.
The indoor garden is formed by a series of 1:1 scale, staggering sky terraces transposed from the main development tower façade. Lush landscape permeates through from the external in, complemented by natural daylight that filters through the glass. The myriad of pocket gardens serve as breakout spaces feeding off the main gallery spine, creating niches of varying sizes and qualities for fringe events or sales discussions to take place.
The double-volume gallery spine curate a display of indoor projections and artwork, adding to the overall composition from both external and internal vistas. Alongside the main development’s 1:40 scale model, a series of deconstructed sky terrace models form a central exhibition piece that showcases the diverse programmes across the communal gardens distinctively.
The collection of multi-hyphenate spaces in the TMW gallery seeks to communicate an urban home designed for tomorrow’s hybrid lifestyle. Part Home, part Office, part Park, and part Galleria; the gallery comes together as the face of TMW.