ALA’s design for Tia, a full-service women’s healthcare platform in New York City’s SoHo neighborhood is enlivened by vibrant colors and bold architectural geometries that translate Tia’s brand identity and graphic language into a dynamic physical environment. For the design of the 5,500-square-foot space, we were particularly inspired by the historic detailing and classical language of the original building, such as the fluting and decorative capitals on the original cast iron columns and embossed tin ceilings. It was important to respect and celebrate this original detailing by leaving it exposed and featuring it with strategic lighting, rather than covering it up. The space is saturated with lots of natural light, calming mauve and clay hues, rich textures and residentially-inspired furniture, finishes and details such as a black and white terrazzo reception desk, terracotta colored accent niches, and furnishings in bold oranges, yellow and pink tones with greenery throughout.
Photos by Reid Rolls
View Original