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The Quest for Essence: Nikon Shanghai Flagship Store 2.0
The Quest for Essence: Nikon Shanghai Flagship Store 2.0
Shanghai, China
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Other Projects by Lukstudio
The Quest for Essence: Nikon Shanghai Flagship Store 2.0
Shanghai, China
Firm
STATUS
Built
YEAR
2025
SIZE
5000 sqft - 10,000 sqft
BUDGET
$1M - 5M
In 2020, Nikon commissioned LUKSTUDIO to design its first China flagship on Shanghai’s Huaihai Road, followed by stores in Guangzhou, Chengdu, and Beijing. In 2024, LUKSTUDIO returned to renovate and expand the Shanghai store.
Over the years, LUKSTUDIO’s brand space design style has evolved from symbolic use of materials to a refined minimalism. The renovation extends the Beijing “The Urban Viewfinder” language, using material and light to express “technology, nature, and sustainability,” while creating a community hub for photography lovers.
The ground floor, as the entrance and core display area, features a circular light-strip ceiling and a central lens-inspired light panel, creating a balanced flow that guides visitors inward.
Peripheral elements—such as niches, the reception desk, and seating are integrated with smooth curves into the walls. Under soft natural light and the glow of the light panels, functional zones transition naturally, creating a flowing, serene atmosphere.
After expansion, the second floor serves as Nikon’s product display area. Inspired by “Natural Island,” floating tables on light steel bases create a light, exploratory space.
A large central circular display with lens-shaped ceiling lights highlights Nikon’s technology. It includes a miniature scene, while super-telephoto tripod kits along the windows allow hands-on testing.
Three elm conical tables behind the main display use layered lighting to soften shadows and enhance comfort. Wall displays mix metal and elm for flexibility, while window-side seating offers a space for testing and purchases.
Nikon’s classic cameras and accessories are displayed with new methods: frosted acrylic panels provide soft lighting for cameras, while hinged light-guiding shelves make accessories easy to view.
The expanded Nikon third-floor workshop is divided into front and rear zones. The fan-shaped front area suits small events, while a curved ceiling curtain softly separates the rear. Movable, modular seating allows the space to be easily reconfigured.
At the back of the workshop, the original double-pitched roof is preserved, with wood panels concealing cluttered structures and creating a natural, comfortable atmosphere. Linear track lights echo the wall displays, giving shelving a light, dynamic form.
At Nikon Shanghai, natural and artificial lighting is arranged according to walls, props, and functional zones, shaping layers and atmosphere to convey the theme “Light is the soul of photography.” Curved props and varied textures are customized to match the products, reflecting Nikon’s pursuit of quality in the details.
These rich, refined scenes invite photography enthusiasts to immerse, explore, and connect, offering an inspiring and engaging social experience.
Over the years, LUKSTUDIO’s brand space design style has evolved from symbolic use of materials to a refined minimalism. The renovation extends the Beijing “The Urban Viewfinder” language, using material and light to express “technology, nature, and sustainability,” while creating a community hub for photography lovers.
The ground floor, as the entrance and core display area, features a circular light-strip ceiling and a central lens-inspired light panel, creating a balanced flow that guides visitors inward.
Peripheral elements—such as niches, the reception desk, and seating are integrated with smooth curves into the walls. Under soft natural light and the glow of the light panels, functional zones transition naturally, creating a flowing, serene atmosphere.
After expansion, the second floor serves as Nikon’s product display area. Inspired by “Natural Island,” floating tables on light steel bases create a light, exploratory space.
A large central circular display with lens-shaped ceiling lights highlights Nikon’s technology. It includes a miniature scene, while super-telephoto tripod kits along the windows allow hands-on testing.
Three elm conical tables behind the main display use layered lighting to soften shadows and enhance comfort. Wall displays mix metal and elm for flexibility, while window-side seating offers a space for testing and purchases.
Nikon’s classic cameras and accessories are displayed with new methods: frosted acrylic panels provide soft lighting for cameras, while hinged light-guiding shelves make accessories easy to view.
The expanded Nikon third-floor workshop is divided into front and rear zones. The fan-shaped front area suits small events, while a curved ceiling curtain softly separates the rear. Movable, modular seating allows the space to be easily reconfigured.
At the back of the workshop, the original double-pitched roof is preserved, with wood panels concealing cluttered structures and creating a natural, comfortable atmosphere. Linear track lights echo the wall displays, giving shelving a light, dynamic form.
At Nikon Shanghai, natural and artificial lighting is arranged according to walls, props, and functional zones, shaping layers and atmosphere to convey the theme “Light is the soul of photography.” Curved props and varied textures are customized to match the products, reflecting Nikon’s pursuit of quality in the details.
These rich, refined scenes invite photography enthusiasts to immerse, explore, and connect, offering an inspiring and engaging social experience.
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