The Landmark is a mixed-use project located on a regular-shaped site measuring 15,600m2 in one of the most exclusive zones of Guadalajara. The guiding concept reflects its proper integration into the urban context, which is one of the fastest-growing areas of the city. The layout of the project is generated by the connection of the four corners by the defining form of the ellipse, which serves as the generative concept, one that is ideal for producing a simple spatial flow with a center in each space. In this way, each corner generates a different type of connection, producing an urban window that establishes a visual connection with the city. The south corner opens with an internal roadway that follows the external curve of the building, connecting with the west corner that houses the motor lobby of the commercial complex. This road also serves as an organizing element to optimize flows and services of different uses. The north corner presents an opening that provides a direct pedestrian connection between the Andares Shopping Center, with the interior of The Landmark, generating synergy and a natural flow that complement both projects. The shopping mall covers the first three levels, and presents a stepped form in the upper levels in order to obtain a sense of breadth. The rooftop terrace is used as a large park that emphasizes its central space, creating a space for casual social interaction and generating comprehensive views of the complex. The architectural program is complemented by the development of a residential building and another for corporate use, creating the perfect triad for this mixed-use project. The location of housing and office buildings responds to orientations and urban connections and avoids direct visual contact between them. Both bodies continue the curved form of the plinth.