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THE GINZA COSMETICS
THE GINZA COSMETICS
Tokyo, Japan
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Featured products in this project 1
Other Projects by Koichiro Oniki / ODS
THE GINZA COSMETICS
Tokyo, Japan
Firm
Type
STATUS
Built
YEAR
2018
SIZE
3000 sqft - 5000 sqft
THE GINZA COSMETICS
The facade and interior design of the first flagship store of The Ginza in Japan, a subsidiary of Shiseido. The facility serves as a multipurpose space with the shop space on the first floor, a membership lounge on the second floor, and an event space in the basement.
Much alike their basic skin care products―the signature products of The Ginza, the aim was to create a place where visitors rediscover their true beauty, reflecting themselves in "mirrors" applied in various forms within the facility.
<1F>
The shop area on the first floor facing Azuma-dori is designed in white; based on the brand color, and was structured to have an open feel and a sense of depth with the five layers of zonal fixtures arranged parallel to the street. In the center, there is a passage running diagonally which leads visitors into the store. The passage looks as if it were made by cutting out a mountain-like shape in the zonal fixtures resembling the logo of The Ginza, and gives a euphoric feeling like walking down a "runway." By using "mirrors" on the tabletop, sides and ceiling of the zonal fixtures, the space was aimed to express the magnificence and translucency The Ginza conveys, creating complexity with the reflecting images in the simple structure.
<2F>
The second floor area offering a more personalized service is structured to have a spacious feel like a large studio room for the customers to freely wander to find their own comfortable space, equipped with a counter area, a living area, and a dining area that can be used according to the scene. The interior uses natural materials extravagantly on marble counters and plaster walls designed to bring out the beauty of the material to its full potential by careful use of blank space. Moreover, the long wall and the strip of “mirror” on the ceiling, drawing an arch together, have the effect of loosely connecting the spaces made with different qualities.
In the stair hall going up from the first floor to the second floor, a strip of ribbon made of “mirror” rolling on the wall expresses the invitation to the customers to a special space.
The 2 floors underground for various events such as exhibitions and seminars was designed to utilize the original double-layered stairwell with a large "mirror" board floating in the air. Since the space serves various purposes, excessive décor was avoided, with a feel of the space spreading infinitely from the walls and ceiling surfaces with rounded corners and the mirror floating inside. The aim was to visually express the image of the new attempts by The Ginza expanding to the world.
Photo Takumi Ota
The facade and interior design of the first flagship store of The Ginza in Japan, a subsidiary of Shiseido. The facility serves as a multipurpose space with the shop space on the first floor, a membership lounge on the second floor, and an event space in the basement.
Much alike their basic skin care products―the signature products of The Ginza, the aim was to create a place where visitors rediscover their true beauty, reflecting themselves in "mirrors" applied in various forms within the facility.
<1F>
The shop area on the first floor facing Azuma-dori is designed in white; based on the brand color, and was structured to have an open feel and a sense of depth with the five layers of zonal fixtures arranged parallel to the street. In the center, there is a passage running diagonally which leads visitors into the store. The passage looks as if it were made by cutting out a mountain-like shape in the zonal fixtures resembling the logo of The Ginza, and gives a euphoric feeling like walking down a "runway." By using "mirrors" on the tabletop, sides and ceiling of the zonal fixtures, the space was aimed to express the magnificence and translucency The Ginza conveys, creating complexity with the reflecting images in the simple structure.
<2F>
The second floor area offering a more personalized service is structured to have a spacious feel like a large studio room for the customers to freely wander to find their own comfortable space, equipped with a counter area, a living area, and a dining area that can be used according to the scene. The interior uses natural materials extravagantly on marble counters and plaster walls designed to bring out the beauty of the material to its full potential by careful use of blank space. Moreover, the long wall and the strip of “mirror” on the ceiling, drawing an arch together, have the effect of loosely connecting the spaces made with different qualities.
In the stair hall going up from the first floor to the second floor, a strip of ribbon made of “mirror” rolling on the wall expresses the invitation to the customers to a special space.
The 2 floors underground for various events such as exhibitions and seminars was designed to utilize the original double-layered stairwell with a large "mirror" board floating in the air. Since the space serves various purposes, excessive décor was avoided, with a feel of the space spreading infinitely from the walls and ceiling surfaces with rounded corners and the mirror floating inside. The aim was to visually express the image of the new attempts by The Ginza expanding to the world.
Photo Takumi Ota
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