Shop design of STUDIOUS CITY, a women’s high-end apparel business. Commodities, selected under the keywords of “urban wardrobe” and “street”, have a minimal, basic, and elegant style, as well as a style integrating the trends of the fashionable street style. A space, inspired from “foundation” supporting the building, is inserted at the center of the shop. Partially finished with flooring materials such as marble, wood, and carpet, the space serves as a display space. With an image resembling a cut-off of an uncompleted building, a space that stimulates curiosity and imagination for newly born things in the future was pursued.