Since 2024, LUKSTUDIO has continuously collaborated with PUSU to develop an evolving exhibition system. As the brand expands rapidly and participates frequently in domestic and international shows, their newly designed curtain show booth made its debut in Shenzhen.

Compared to The Curtain Grid 1.0, the new show continues the design philosophy of craftsmanship and community. LUKSTUDIO upgraded the column grid and exhibition content, translating the brand’s core values: natural materials, traditional craftsmanship, and high-end customization, into visually tangible experiences, making product value easier to understand and clearly reinforcing the brand’s premium positioning.

Following the column grid, visitors embark on an immersive journey of natural textures. Colorful curtains and fabric samples are interwoven throughout the space, enriching its layers and guiding visitors from raw materials and dyeing, to fabric swatches and finished curtains. The brand’s professional, restrained, and premium character is subtly conveyed to every visitor.

The reception area takes “weaving” as its theme. The brand logo appears delicately woven into the backdrop, as a series of interlacing cotton threads quietly signal a space devoted to craftsmanship.

Nestled toward the far end of the exhibition, the newly added meeting area unfolds in an exclusive manner. LUKSTUDIO envisioned this private meeting space as a courtyard-like lounge: one side softly illuminated by light filtering through the lattice, the other gently enclosed by nature, with shadows of foliage and wood subtly visible behind the curtains. A long wooden table at the center creates a warm, serene, home-like atmosphere.

To ensure the column system can keep up with brand expansion, such as overseas installations where crews may have limited experience, LUKSTUDIO has continually upgraded it, enabling fast and safe assembly while maintaining exhibition quality and brand image:

The original design intent was to create double columns in solid wood with stainless-steel connectors and bolted joints, enabling assembly and reuse;

Following construction feedback, the columns were replaced with steel sections finished in wood grain to improve strength and durability, while the original stainless steel spacer blocks were transformed into exposed laminated wood elements, refined to retain a more natural texture;

In the latest upgrade, the material system shifted from veneer to birch plywood, combined with softened curved edges to enhance safety and achieve a warmer, more authentic expression.

The Curtain Grid has established a consistent visual and structural language. Through exhibition design, LUKSTUDIO aims to guide visitors in understanding the brand, improving communication efficiency and business conversion, while using modular and demountable structures to turn the booth into a reusable asset.