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Suttons UGG Haymarket
Suttons UGG Haymarket
Haymarket, Australia
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Other Projects by Rptecture Architects
Suttons UGG Haymarket
Haymarket, Australia
Firm
Type
STATUS
Built
YEAR
2016
SIZE
0 sqft - 1000 sqft
BUDGET
$500K - 1M
Photos
Since their establishment in 2010, Suttons Ugg has quickly become one of the world leaders in rubber soled and non-slip soled fashion shoes and snow boots. With a large presence in Melbourne's major shopping centres, Suttons Ugg aims to further expand their brand with the addition of their Sydney flagship store located in Haymarket, New South Wales, Australia.
The concept for their interior space was derived from the footprint of their boots. The concept was a driving force within all aspects of the fit out, enabling a consistent and cohesive design language and atmosphere. A unique shelving system was therefore created specifically for the Suttons Ugg brand allowing for a flexible display approach. The specialised design of the shoe display plate, means that each plate can be slotted into the timber or stone walls and removed and relocated as needed. The ability to freely change the display area allows for a unique shopping experience. The curved design language of the display plate continues into the fluid, high visual impact and dynamic form of the display walls and bench seating to create a holistic approach to design.
The boots have also influenced the interior in a broader sense, with the materials used reflecting the natural materials used within the boot itself. Warm timbers, textural stone and gold-toned mirror reflect the product, and the brand, whilst also creating a warm, inviting and comfortable atmosphere. To add to the customers shopping experience, the addition of USB chargers were incorporated in to the comfortable bench seating; inviting customers to stay for longer periods of time, charge their phones and feel at home within the space.
The concept for their interior space was derived from the footprint of their boots. The concept was a driving force within all aspects of the fit out, enabling a consistent and cohesive design language and atmosphere. A unique shelving system was therefore created specifically for the Suttons Ugg brand allowing for a flexible display approach. The specialised design of the shoe display plate, means that each plate can be slotted into the timber or stone walls and removed and relocated as needed. The ability to freely change the display area allows for a unique shopping experience. The curved design language of the display plate continues into the fluid, high visual impact and dynamic form of the display walls and bench seating to create a holistic approach to design.
The boots have also influenced the interior in a broader sense, with the materials used reflecting the natural materials used within the boot itself. Warm timbers, textural stone and gold-toned mirror reflect the product, and the brand, whilst also creating a warm, inviting and comfortable atmosphere. To add to the customers shopping experience, the addition of USB chargers were incorporated in to the comfortable bench seating; inviting customers to stay for longer periods of time, charge their phones and feel at home within the space.
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