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STUDIOUS 3rd
STUDIOUS 3rd
Tokyo, Japan
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Other Projects by Koichiro Oniki / ODS
STUDIOUS 3rd
Tokyo, Japan
Shop design of STUDIOUS, a selected apparel shop specializing in domestic brands.
The third shop in Harajuku, “STUDIOUS 3rd”, is a shop along a busy street proposing a fashionable street style with the concept of “Tokyo High Street”.
The existing concrete was utilized for the floors, walls, and ceiling, and boxes with various heights are intricately arranged to resemble a street where the street style originated. Randomly angled reflectors for lighting fixtures, cut into 12.5cm x12.5cm pieces, are used for the top board of the boxes. Due to the slight differences in the angles, fragments of surrounding sceneries, clothes in the shop and people are simultaneously reflected on the reflectors, while the reflected light spreads throughout the shop.
As the street fashion spontaneously develops from a mixture of various trends, such as movies and music, a visual expression of energy arising from this mixture was pursued.
The third shop in Harajuku, “STUDIOUS 3rd”, is a shop along a busy street proposing a fashionable street style with the concept of “Tokyo High Street”.
The existing concrete was utilized for the floors, walls, and ceiling, and boxes with various heights are intricately arranged to resemble a street where the street style originated. Randomly angled reflectors for lighting fixtures, cut into 12.5cm x12.5cm pieces, are used for the top board of the boxes. Due to the slight differences in the angles, fragments of surrounding sceneries, clothes in the shop and people are simultaneously reflected on the reflectors, while the reflected light spreads throughout the shop.
As the street fashion spontaneously develops from a mixture of various trends, such as movies and music, a visual expression of energy arising from this mixture was pursued.
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