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Starwood Capital Miami Beach HQ2
Starwood Capital Miami Beach HQ2
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Other Projects by Gensler
Starwood Capital Miami Beach HQ2
Firm
Type
STATUS
Under Construction
SIZE
100,000 sqft - 300,000 sqft
After decades of building some of the most successful hospitality brands in the world, Starwood Capital Group saw their relocation to Miami Beach as a unique opportunity to explore hospitality driven workplace design. Recognizing the value of enjoyment in the productivity of a work force, as well as the growing mobility and flexibility of work modes, the design began from a simple question: if we can work anywhere, what does it mean to work in Miami Beach?
Three opportunities emerged: One, people could have a choice in how and where they worked; Two, the building had to take advantage of its natural and cultural surroundings; and Three, the design had to embody and promote a sense of wellness for one’s self and the environment. The challenge of was to envision a workplace like a boutique hotel – privileging the personal and emotional experience over the productivity metrics that typically drive workplace design.
Equally as important to the experience was the ability of the building to adapt to climate change. Located a few blocks from the beach, between the Atlantic Ocean and Biscayne Bay, the site offered incredible amenities, but an impending disaster given current trends in rising seas and erratic hurricane seasons. Recognizing opportunity in the inherent risks of the site, a robust strategy for sustainability and resiliency was developed integral to the architectural character and overall experience.
The building is raised well above the floodplain, while access is achieved through a series of landscaped terraces serving as a public respite and containment for storm surge. Likewise, inverted setbacks at each level employ passive shading and the facade faceted to promote natural ventilation. The result is a lush and dynamic ecosystem supported by a resilient architecture inspired by the rich history of its Art Deco context.
Three opportunities emerged: One, people could have a choice in how and where they worked; Two, the building had to take advantage of its natural and cultural surroundings; and Three, the design had to embody and promote a sense of wellness for one’s self and the environment. The challenge of was to envision a workplace like a boutique hotel – privileging the personal and emotional experience over the productivity metrics that typically drive workplace design.
Equally as important to the experience was the ability of the building to adapt to climate change. Located a few blocks from the beach, between the Atlantic Ocean and Biscayne Bay, the site offered incredible amenities, but an impending disaster given current trends in rising seas and erratic hurricane seasons. Recognizing opportunity in the inherent risks of the site, a robust strategy for sustainability and resiliency was developed integral to the architectural character and overall experience.
The building is raised well above the floodplain, while access is achieved through a series of landscaped terraces serving as a public respite and containment for storm surge. Likewise, inverted setbacks at each level employ passive shading and the facade faceted to promote natural ventilation. The result is a lush and dynamic ecosystem supported by a resilient architecture inspired by the rich history of its Art Deco context.
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