The brief was quite clear from the start during the initial meeting with clients that they need an area to display the Bacardi Martini products in order to de-clutter the bar area. They asked us to liven up the plainness of the bar and reception area. In addition, they want a brand new concept that is edgy but not radical, unique and extraordinary yet keeping with the office feel.
The answer was to install a portfolio display wall where we used a machine perforated designed to imitate Bacardi's iconic bat. We added shelves with built-in LED strip lights to further emphasize the products. The unique feature of this wall is that the perforated bat is modular and mobile and can slide to each corner of the display wall, this will in turn give more flexibility for the clients in case they need to change the displays and emphasize a new product.