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Squarespace
Squarespace
New York, NY, United States
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Other Projects by Architecture Plus Information (A+I)
Squarespace
New York, NY, United States
In creating a space for one of the world’s most successful web publishing platforms, A+I committed to translating Squarespace’s brand values into a highly functional, elegant workplace representing the clarity and sophistication of the
company’s product. Through engaging Squarespace in a 3-month strategic workplace exploration, we discovered the directive for a design that allows employees to effortlessly pivot between individual and collaborative work and implicitly understand those spaces.
The design needed to address the chaos and clutter that exists below the clarity of the creative process, what that clarity meant to the brand and the culture, and how to carry
an experience of that brand throughout the company’s home. Work, and the space it inhabits, needed to be as effortless and beautiful as the Squarespace platform.
Occupying over 160,00SF, the new headquarters spans five full floors, a roof deck, and an expansive street-front private lobby and event space within an historic, repurposed New
York City manufacturing building. Fittingly, the building is located within Manhattan’s Printing House District, once a hub of print publication and now home to a leading voice in
online publishing.
Honoring Squarespace’s aesthetic commitment to minimalism and timelessness, the architecture refrains from using the application of color but relies on the depth and texture of its material palette to express the richness of its design, subtly communicating a space’s purpose.
Quiet and focused programming and coding work, the bulk of employee work product, happens in clean, naturally illuminated custom cast benching desks that are left intentionally open. Built as a continuous, legless table, these workstations can easily densify to absorb growth. Polished concrete floors, dark wood slats along circulation paths, leather benches, and walnut accents reinforce the elegance of the Squarespace brand. Meeting rooms ring the interior core; their dark, intimate appearance
identifies them as places to tuck away in groups and hash out challenges away from those in deep concentration. Casual collaborative areas and stand-up meeting spaces - alternatives to the standard desk - are distributed throughout the floors.
company’s product. Through engaging Squarespace in a 3-month strategic workplace exploration, we discovered the directive for a design that allows employees to effortlessly pivot between individual and collaborative work and implicitly understand those spaces.
The design needed to address the chaos and clutter that exists below the clarity of the creative process, what that clarity meant to the brand and the culture, and how to carry
an experience of that brand throughout the company’s home. Work, and the space it inhabits, needed to be as effortless and beautiful as the Squarespace platform.
Occupying over 160,00SF, the new headquarters spans five full floors, a roof deck, and an expansive street-front private lobby and event space within an historic, repurposed New
York City manufacturing building. Fittingly, the building is located within Manhattan’s Printing House District, once a hub of print publication and now home to a leading voice in
online publishing.
Honoring Squarespace’s aesthetic commitment to minimalism and timelessness, the architecture refrains from using the application of color but relies on the depth and texture of its material palette to express the richness of its design, subtly communicating a space’s purpose.
Quiet and focused programming and coding work, the bulk of employee work product, happens in clean, naturally illuminated custom cast benching desks that are left intentionally open. Built as a continuous, legless table, these workstations can easily densify to absorb growth. Polished concrete floors, dark wood slats along circulation paths, leather benches, and walnut accents reinforce the elegance of the Squarespace brand. Meeting rooms ring the interior core; their dark, intimate appearance
identifies them as places to tuck away in groups and hash out challenges away from those in deep concentration. Casual collaborative areas and stand-up meeting spaces - alternatives to the standard desk - are distributed throughout the floors.
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