The 16 Utensil space presents a welcoming door, inviting people to approach the products, experience the details, and explore the craftsmanship behind the brand. In this project, "Focus" and "Array" served as the key narrative drivers. We employed product-sympathetic display methods and a light-defined order as our medium to highlight the beauty of minutiae, bringing the core technique—the composite eggshell glaze—into sharp focus. Simultaneously, the space maintains a strong, recognizable color system. This is expressed not only through the product arrays themselves but is also reinforced by displays of raw material samples, telling the story of the brand's craftsmanship—its high-temperature glaze color system.
The material palette draws inspiration from the atmosphere of ceramic bisque emerging from the kiln. Off-white textured paint, rough wood-wool acoustic panels, and the brand's own recycled ceramics collectively form a subdued and warm natural base. Upon this neutral and serene canvas, the eye-catching color system gradually unfolds. Additionally, the proportion of the 16 utensil paper size has been applied to the technical segmentation of wall materials, allowing the brand's visual concept to extend into the space.