Inside a 4-storey heritage brownstone in the popular NoHo neighborhood in New York City, Showfields launches its first location and brings upon a new platform for both brands and customers. The business model aims to streamline the process for online brands going offline and deliver a customer-centric experience:half “show” and half “fields”, that requires a more dynamic and adaptive retail environment. Lukstudio was brought onboard to create a flexible infrastructure that adapts to different events and vendors.