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Sghr pop-up store in Gotemba
Sghr pop-up store in Gotemba
Gotemba, Japan
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Other Projects by kurosawa kawara-ten
Sghr pop-up store in Gotemba
Gotemba, Japan
Firm
Type
STATUS
Built
YEAR
2025
SIZE
0 sqft - 1000 sqft
BUDGET
$0 - 10K
Photos
Sghr, a handmade crafted glass brand with a factory in Kujukuri, Chiba Prefecture, was in charge of the space configuration for a limited-time store opening at the Gotemba Premium Outlets. Since the brand's products are delicate and beautiful crafted glass created by highly skilled artisans, we were not willing to display them on instant folding desks, even for a limited time. On the other hand, the store interior was not changeable, so the brand's value had to be conveyed to the people coming to the outlet mall, who were not existing customers. The concept of the store was to show a different side of the brand with a different value that could not be found in a regular store, such as obsolete stock, reprocessed B-grade items, or stock items made for OEM or events, and not to produce the kind of irrelevant products found in the outlet malls of today. We wondered if we could offer something like the texture and rawness of a factory-made product by craftsmen, rather than the clean and neat impression of a brand. Given the regional nature of the brand, which is produced daily in the coastal town of Kujukuri and made by the people there, and in the context of outlet products, we proposed furniture made from scrap veneer from the pre-cut wood factory. Based on the dimensions of the veneer, a series of boxes of different sizes and heights were made to form a sales floor, and to express the volume of the product, glass, lined up all over the floor. Half of the boxes were dyed with indigo dye solution and reprocessed to add a new style to the products, while providing a blue impression of the sky and ocean of Kujukuri. The store sign was made of veneer made from a useless oak tree cut from the woods of Chiba, to which we applied iron and indigo dyeing to create a special impression for a limited time only.
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