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Rossiya’s Flourish
Rossiya’s Flourish
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Rossiya’s Flourish
Type
A frozen trajectory becoming an
urban mnemonic device inspired the design of the new facade for the Pushkinsky
cinema. A witness to history's turbulences and cycles of change, the Pushkinsky
(originally Rossiya) personify the very definition of metamorphosis and change.
Having much in common with the movies she exhibits, she saw her young days in
the limelight as well as a steady decline and fall from grace. Emerging again
as the most important cinema in the glamorous new Moscow; it is her time again
in the spotlight, only this time with a flourish.
The design attempts to capture
the collective memory of the square and cinema and traces the trajectory of
events as they unfolded. From conditional order to creative chaos, from propaganda
and censorship under the communist regime to the hedonistic extravagance of the
new Moscow, the trajectory becomes the generator of form, mutating from rigid
geometrical edges to the playful and seductive lines of the hem of a pretty
girls skirt.
The axis of the entrance is
rotated 30 degrees and the ruffles, in the form of an enormous LED media facade
caresses and envelopes the grand entrance. The rotational axis also means that
the previously generic bridge that connects the cinema to the park becomes a
processional entranceway for the people who come to see and to be seen. The
sleek bridge along with the LED ruffles forms a majestic red carpet backdrop.
The surface is cladded with Dupont
Corian cladding in a translucent, seamless finish which emphasizes the
gradient lights around the circular glass apertures scattered around strategic
locations on the facade. The gradient lights are synchronized with the LED
facade in a way that the building is always dynamically harmonious. Dupont
sentryGlas system is used for the main entrance and the sliding doors.
The facade along with the
dynamically changing media, the redesigned bridge and the lobby, and the
integrated restaurants radically alters the character of the Pushkinsky cinema
and the square, and brings it hand in hand towards a new colorful and
spectacular future. Make no mistake, this is Rossiya's flourish.
urban mnemonic device inspired the design of the new facade for the Pushkinsky
cinema. A witness to history's turbulences and cycles of change, the Pushkinsky
(originally Rossiya) personify the very definition of metamorphosis and change.
Having much in common with the movies she exhibits, she saw her young days in
the limelight as well as a steady decline and fall from grace. Emerging again
as the most important cinema in the glamorous new Moscow; it is her time again
in the spotlight, only this time with a flourish.
The design attempts to capture
the collective memory of the square and cinema and traces the trajectory of
events as they unfolded. From conditional order to creative chaos, from propaganda
and censorship under the communist regime to the hedonistic extravagance of the
new Moscow, the trajectory becomes the generator of form, mutating from rigid
geometrical edges to the playful and seductive lines of the hem of a pretty
girls skirt.
The axis of the entrance is
rotated 30 degrees and the ruffles, in the form of an enormous LED media facade
caresses and envelopes the grand entrance. The rotational axis also means that
the previously generic bridge that connects the cinema to the park becomes a
processional entranceway for the people who come to see and to be seen. The
sleek bridge along with the LED ruffles forms a majestic red carpet backdrop.
The surface is cladded with Dupont
Corian cladding in a translucent, seamless finish which emphasizes the
gradient lights around the circular glass apertures scattered around strategic
locations on the facade. The gradient lights are synchronized with the LED
facade in a way that the building is always dynamically harmonious. Dupont
sentryGlas system is used for the main entrance and the sliding doors.
The facade along with the
dynamically changing media, the redesigned bridge and the lobby, and the
integrated restaurants radically alters the character of the Pushkinsky cinema
and the square, and brings it hand in hand towards a new colorful and
spectacular future. Make no mistake, this is Rossiya's flourish.
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