We envisage a university with a clear and independent identity, standing out as a distinctive landmark in Reykjavik.We envisage a university which respects its unique location in the landscape and adds value and character to the area.We envisage a university which is flexible and receptive to future changes, yet characterised at the same time by a clear, well-planned structure, with a defined centre to act as its heart and hearth.We envisage a university which promotes innovation and the sharing of knowledge and which distinguishes itself on the international stage. We envisage a university which embraces variety and openness, and will become a prominent factor in Reykjavik's social and cultural life.We envisage a university which lives up to its name as a UniverCity.We envisage a university with the students at its heart.Welcome to the new Reykjavik University.