This project concerns the rebranding of Athens heart which is a mall in Athens. It consists of four levels unified by a central atrium. The concept of the design is to redefine the character of the mall and upgrade it to a city's landmark. The design is flexible and playful. It helps forming areas of interest to host events of all kinds that will attract the consumers. The signage is part of the main targets of the architectural sinthesis, both in the interior and the exterior surfaces.