For this unique and high intensity workout space, Dubbeldam Architecture + Design was tasked to create an immersive interior that would motivate patrons to push themselves to their physical limits. The design brief called for a sleek, sexy and raw interior bursting with the kind of intense energy associated with the rowing term “power 10” when a crew puts all its strength into 10 consecutive strokes that can make or break a win, or a workout.
The focus of the raw, industrial-like interior is the rowing studio, fitted out with state-of-the-art Technogym rowing machines and dynamic colour-changing LED lighting on the charcoal grey walls and ceilings. The large X-shaped programmable light fixtures pulsate in rhythm with the music, adding to the workout’s intensity. The repeated X-shape not only serves as a graphic reminder for rowers to push toward that 10-stroke goal during workouts but is also a nod to the Roman numeral 10 and the iconic symbol of two crossed sculling oars. The unvarnished aesthetic continues into a second workout area fully equipped with high-performance treadmills, free weights, kettlebells, and TRX training. The X-shaped lights are repeated here, suspended from the exposed ceiling and serving as a visual bridge to the rowing studio. Connecting the two workout areas and the change rooms is a long corridor with a 3-foot high, three-dimensional POWER10 logo in a 25-foot long opening in the wall that runs behind the reception area, providing a powerful visual connection between the spaces and creating visual intrigue for patrons.
By contrast, the lounge area and changerooms are notably calmer, featuring natural wood finishes, terrazzo tiles and colour-blocked walls in ‘power gold’. Oak features such as the custom-built benches and multi-purpose reception desk along with curated furniture pieces by Muuto provide a casual space for patrons to relax, refuel and recharge at the end of a challenging workout. A strategic graphics scheme devised by Sali Tabacchi unifies the studio and lounge spaces and emphases the link to rowing. Repeated in multiples on the Queen Street East storefront window and inspired by the diagonal line through the number 10, large angled lines used as accent graphics they create visual interest and offer passersby a glimpse into a rowing studio defined by a sophisticated interior, bold graphics and top-of-the-line fitness equipment.
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