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PORSCHE POP UP SHOWROOM
PORSCHE POP UP SHOWROOM
Chișinău, Moldova
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Other Projects by ARCHFORM Studio
PORSCHE POP UP SHOWROOM
Chișinău, Moldova
Firm
Type
STATUS
Built
YEAR
2024
SIZE
1000 sqft - 3000 sqft
ABOUT
The final stage in the development of the Infinity Tower interiors was the creation of a versatile exhibition space — EXPO INFINITY SPACE. Designed for exhibitions, presentations, private events, and more, the venue was almost immediately adapted into the Porsche Pop Up Showroom.
CONCEPT
The core idea behind the interior design was to create a neutral yet expressive backdrop that highlights the exhibited cars. To achieve this, a fully adaptive and customizable lighting system was developed.
Certain ceiling sections function as white screens or illuminated panels, allowing adjustments in color temperature and light intensity. Track-mounted spotlights further enhance the exhibits, creating accent lighting.
The interior is built on a contrast of industrial aesthetics and refined materials. Painted concrete and exposed engineering systems are juxtaposed with sleek metallic panels, glass partitions, and veneered wooden furniture elements.
At the heart of the showroom is a flexible exhibition space. Towards the back, there are three private offices and a built-in kitchen equipped with state-of-the-art appliances. Behind the kitchen, technical areas include a wardrobe and restroom facilities.
ACCENT ELEMENTS
The space was designed to be dynamic, with regularly changing exhibitions that bring new perspectives and experiences. Every few weeks, the gallery transforms into different themes:
• Porsche Panamera – showcasing the elegance and cutting-edge technology of the flagship model.
• "Candy Shop" Sports Collection – a display of Porsche cars in bold, vibrant colors.
• Porsche Taycan – a presentation of the brand’s electric future.
• Porsche Classic – a retrospective exhibition featuring a 30-year-old 911 model.
The photoshoot featured on our website illustrates how the interior does not take center stage—instead, it serves as a sophisticated backdrop that enhances the presence of the Porsche sports models, creating the perfect setting for their presentation.
The final stage in the development of the Infinity Tower interiors was the creation of a versatile exhibition space — EXPO INFINITY SPACE. Designed for exhibitions, presentations, private events, and more, the venue was almost immediately adapted into the Porsche Pop Up Showroom.
CONCEPT
The core idea behind the interior design was to create a neutral yet expressive backdrop that highlights the exhibited cars. To achieve this, a fully adaptive and customizable lighting system was developed.
Certain ceiling sections function as white screens or illuminated panels, allowing adjustments in color temperature and light intensity. Track-mounted spotlights further enhance the exhibits, creating accent lighting.
The interior is built on a contrast of industrial aesthetics and refined materials. Painted concrete and exposed engineering systems are juxtaposed with sleek metallic panels, glass partitions, and veneered wooden furniture elements.
At the heart of the showroom is a flexible exhibition space. Towards the back, there are three private offices and a built-in kitchen equipped with state-of-the-art appliances. Behind the kitchen, technical areas include a wardrobe and restroom facilities.
ACCENT ELEMENTS
The space was designed to be dynamic, with regularly changing exhibitions that bring new perspectives and experiences. Every few weeks, the gallery transforms into different themes:
• Porsche Panamera – showcasing the elegance and cutting-edge technology of the flagship model.
• "Candy Shop" Sports Collection – a display of Porsche cars in bold, vibrant colors.
• Porsche Taycan – a presentation of the brand’s electric future.
• Porsche Classic – a retrospective exhibition featuring a 30-year-old 911 model.
The photoshoot featured on our website illustrates how the interior does not take center stage—instead, it serves as a sophisticated backdrop that enhances the presence of the Porsche sports models, creating the perfect setting for their presentation.
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