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Porsche Experience Center Franciacorta
Porsche Experience Center Franciacorta
Italy
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Other Projects by GBPA Architects
Porsche Experience Center Franciacorta
Italy
Firm
Type
STATUS
Built
YEAR
2021
SIZE
100,000 sqft - 300,000 sqft
An architectural landmark in the heart of Franciacorta.
GBPA Architects, in collaboration with Dromo, has designed the new Porsche Experience Center, a complex open to the public, where customers and others can enjoy a 360-degree Porsche experience. With a new strategic master plan that has redesigned the entire area, GBPA Architects' project centres on the Customer Centre, which is directly connected to Provincial Road 16 and is the new gateway to the entire complex. Due to its location, the project focused on highly recognisable architecture capable of immediately transporting guests of the Porsche Experience Center into the world of the famous German car brand.
The central and highly iconic element of the entire complex is the Customer Center, designed by GBPA Architects starting from the renovation of an existing building dating back to the early 2000s, of which only the laminated timber arch structure was preserved. By rethinking the spatial hierarchy of the area and creating a new access directly from the Provincial Road 16, the project defines the Customer Center as the gateway to the Porsche world. GBPA Architects envisioned an architecture of strong visual identity, designed to immediately immerse visitors in the essence of the brand.
GBPA Architects, in collaboration with Dromo, has designed the new Porsche Experience Center, a complex open to the public, where customers and others can enjoy a 360-degree Porsche experience. With a new strategic master plan that has redesigned the entire area, GBPA Architects' project centres on the Customer Centre, which is directly connected to Provincial Road 16 and is the new gateway to the entire complex. Due to its location, the project focused on highly recognisable architecture capable of immediately transporting guests of the Porsche Experience Center into the world of the famous German car brand.
The central and highly iconic element of the entire complex is the Customer Center, designed by GBPA Architects starting from the renovation of an existing building dating back to the early 2000s, of which only the laminated timber arch structure was preserved. By rethinking the spatial hierarchy of the area and creating a new access directly from the Provincial Road 16, the project defines the Customer Center as the gateway to the Porsche world. GBPA Architects envisioned an architecture of strong visual identity, designed to immediately immerse visitors in the essence of the brand.
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