Tucano Urbano is a brand that was born in Milan as a manufacturer of technical apparel for those who use motorbike, becoming a landmark in the world of scooters.
The concept store, designed by GBPA for the new format of stores, is born by the will of the brand to position itself in a broader context that goes beyond the motorcycle industry to extend to a total mobility concept that characterizes all "human urban ". The concept embodies the spirit of urban style typically Milanese, which combines the technical and functional aspects on the one hand, with a fashionable and smart character on the other.
The concept embodies the spirit of urban style typically Milanese, which combines the technical and functional aspects with a fashionable and smart character. The key issue is the use of the light that integrates with the new project of a technical ceiling that perfectly expresses the balance between aesthetics and technology.
The first six stores realised are located in the following shopping centers: