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POISON DROP store
POISON DROP store
Moscow, Russia
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Other Projects by DA bureau
POISON DROP store
Moscow, Russia
Poison Drop is a multi-brand jewellery shop positioning
itself as a ‘jewellery department store’ where everyone
can find a stylish accessory reflecting the latest trends.
The brand aims to change stereotypes about jewellery
as something expensive and inaccessible, while avoiding
the mass-market approach associated with low quality.
Poison Drop carefully positions its selection of jewellery
in the middle price segment, which is a bright accent
and a spectacular addition to any brand. The stylistics
of the presented jewellery are diverse - from super
minimalist and basic jewellery, to flashy and large
statement jewellery.
The brand already had an online platform and a few
offline shops, but their interiors were rather bland and
lacked the manifestation of the very strong ideology
of the brand. At the same time, all the internal technical
processes at Poison Drop were organised at the highest
level and needed to be preserved.
We had a task to rethink the visual image of the brand,
giving it brightness, uniqueness and recognisability,
combining it with suitable logistics of the space for the
convenience of visitors and staff. We wanted to visualise
the brand ideology and bring the interaction of
customers with the shop space to a whole new level.
We developed a new visual corporate style and
implemented it in our first project - Poison Drop on the
Patriarch Ponds in Moscow. We are also working on
several more shops in different locations.
For the shop on the Patriarch Ponds, we distributed all the
functionality over two floors, with a different visual concept.
The ground floor is bright and open, with basic and trendy
jewellery within the medium price segment. All showcases
here are open - part of the display is located on the upper
surface of the racks, the rest is placed in the front-open pallet
boxes. This is the idea of a jewellery box, where you can dig
around and look at all the jewellery as much as you want,
andwhere you can find a piece of jewellery of your dreams.
Hereyou can open the drawers, measure the jewellery, take
theitems you like most in the fitting area and choose in a quiet
atmosphere with a glass of non-alcoholic special cocktail
(wehave provided a small cocktail station on this floor).
In order to emphasise the concept of a ‘jewellery department
store’, we created a unique type of showcases for each
direction. They are like pebbles scattered in the space of the
hall - bright, interesting, different, reflecting the ideology
ofeach segment.
Around the perimeter, there are the basic display cases: they
present everyday universal jewellery. The central counters
aremore characteristic. In the centre, there is a large wooden
showcase with jewellery from world brands, a fitting area
andan automated conveyor belt (like in a sushi bar) where
jewellery is moved in a circle; this which adds to the
interactivity of the selection.
Glowing crystals in different colours are used for functional
areas, such as checkout, ordering areas, promotional items.
Atextured, rough, black display case made of aged oak slab
isintegrated for Dark Fashion.
An important element of the ground floor is the online order
dispensing counter with a robot arm: a person enters an order
number on a screen next to it and the robot arm dispenses the
box, taking it from the shelf. In its spare time, the hand waves
to passers-by through the windows and communicates with
visitors inside the shop.
The lower floor has been designed to be fundamentally
different in visually distinctive ways, but the same general
principles are applied. It is dark and mysterious, with premium
collections of jewellery made of precious metals and stones.
It retains the concept of opening drawers in the same design
code, but with the addition of glass.
Also on the ground floor, there is an aperitif bar with unique
cocktails developed especially for Poison Drop by the Barpoint
team. It is integrated in one of the storefronts and is open from
Friday to Sunday. In addition, there is a piercing room where
you can get almost any kind of piercing, with a selection
of unique jewellery.
As a result, the developed visual style of Poison Drop clearly
distinguishes them in the market: it gave them recognition
and attracted a lot of new customers, who were able to get
acquainted and perceive the concept and ideology of the
brand with the help of the visuals.
We have brought interaction with the client to a completely
new level by digitalising some of the processes and making
the display as open as possible, together with a
well-thought-out spatial organization that is interesting and
intuitive. This makes you want to come here. And inside, it is
very comfortable so that you can spend much more time here
in a pleasant and relaxing atmosphere.
An important task, which we also managed to complete in this
project, was to develop a standardisation of showcases like
a constructor. 90% of elements can be docked with each
other, all technical drawings are ready for them, contractors
for manufacturing have been approved, and a clear design
code has been developed for new brands, simplifying design
and coordination. This makes it possible to quickly adapt the
corporate identity to any new site and significantly reduces the
implementation time. Meanwhile, for each new shop we come
up with several different and colourful elements, which gives
us the opportunity to slightly change the visual image and
adapt to the characteristics of the premises.
Poison Drop's renewed commitment to innovation and unique
customer experiences is reflected in their approach in shop
design and jewellery presentation.
itself as a ‘jewellery department store’ where everyone
can find a stylish accessory reflecting the latest trends.
The brand aims to change stereotypes about jewellery
as something expensive and inaccessible, while avoiding
the mass-market approach associated with low quality.
Poison Drop carefully positions its selection of jewellery
in the middle price segment, which is a bright accent
and a spectacular addition to any brand. The stylistics
of the presented jewellery are diverse - from super
minimalist and basic jewellery, to flashy and large
statement jewellery.
The brand already had an online platform and a few
offline shops, but their interiors were rather bland and
lacked the manifestation of the very strong ideology
of the brand. At the same time, all the internal technical
processes at Poison Drop were organised at the highest
level and needed to be preserved.
We had a task to rethink the visual image of the brand,
giving it brightness, uniqueness and recognisability,
combining it with suitable logistics of the space for the
convenience of visitors and staff. We wanted to visualise
the brand ideology and bring the interaction of
customers with the shop space to a whole new level.
We developed a new visual corporate style and
implemented it in our first project - Poison Drop on the
Patriarch Ponds in Moscow. We are also working on
several more shops in different locations.
For the shop on the Patriarch Ponds, we distributed all the
functionality over two floors, with a different visual concept.
The ground floor is bright and open, with basic and trendy
jewellery within the medium price segment. All showcases
here are open - part of the display is located on the upper
surface of the racks, the rest is placed in the front-open pallet
boxes. This is the idea of a jewellery box, where you can dig
around and look at all the jewellery as much as you want,
andwhere you can find a piece of jewellery of your dreams.
Hereyou can open the drawers, measure the jewellery, take
theitems you like most in the fitting area and choose in a quiet
atmosphere with a glass of non-alcoholic special cocktail
(wehave provided a small cocktail station on this floor).
In order to emphasise the concept of a ‘jewellery department
store’, we created a unique type of showcases for each
direction. They are like pebbles scattered in the space of the
hall - bright, interesting, different, reflecting the ideology
ofeach segment.
Around the perimeter, there are the basic display cases: they
present everyday universal jewellery. The central counters
aremore characteristic. In the centre, there is a large wooden
showcase with jewellery from world brands, a fitting area
andan automated conveyor belt (like in a sushi bar) where
jewellery is moved in a circle; this which adds to the
interactivity of the selection.
Glowing crystals in different colours are used for functional
areas, such as checkout, ordering areas, promotional items.
Atextured, rough, black display case made of aged oak slab
isintegrated for Dark Fashion.
An important element of the ground floor is the online order
dispensing counter with a robot arm: a person enters an order
number on a screen next to it and the robot arm dispenses the
box, taking it from the shelf. In its spare time, the hand waves
to passers-by through the windows and communicates with
visitors inside the shop.
The lower floor has been designed to be fundamentally
different in visually distinctive ways, but the same general
principles are applied. It is dark and mysterious, with premium
collections of jewellery made of precious metals and stones.
It retains the concept of opening drawers in the same design
code, but with the addition of glass.
Also on the ground floor, there is an aperitif bar with unique
cocktails developed especially for Poison Drop by the Barpoint
team. It is integrated in one of the storefronts and is open from
Friday to Sunday. In addition, there is a piercing room where
you can get almost any kind of piercing, with a selection
of unique jewellery.
As a result, the developed visual style of Poison Drop clearly
distinguishes them in the market: it gave them recognition
and attracted a lot of new customers, who were able to get
acquainted and perceive the concept and ideology of the
brand with the help of the visuals.
We have brought interaction with the client to a completely
new level by digitalising some of the processes and making
the display as open as possible, together with a
well-thought-out spatial organization that is interesting and
intuitive. This makes you want to come here. And inside, it is
very comfortable so that you can spend much more time here
in a pleasant and relaxing atmosphere.
An important task, which we also managed to complete in this
project, was to develop a standardisation of showcases like
a constructor. 90% of elements can be docked with each
other, all technical drawings are ready for them, contractors
for manufacturing have been approved, and a clear design
code has been developed for new brands, simplifying design
and coordination. This makes it possible to quickly adapt the
corporate identity to any new site and significantly reduces the
implementation time. Meanwhile, for each new shop we come
up with several different and colourful elements, which gives
us the opportunity to slightly change the visual image and
adapt to the characteristics of the premises.
Poison Drop's renewed commitment to innovation and unique
customer experiences is reflected in their approach in shop
design and jewellery presentation.
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