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PlayRoom
PlayRoom
São Paulo, Brazil
Project of the Day on Nov 25, 2014
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Other Projects by WeNew
PlayRoom
São Paulo, Brazil
Project of the Day on Nov 25, 2014
Firm
YEAR
2012
SIZE
0 sqft - 1000 sqft
The PlayRoom is a functional space designed by WeNew Innovation where children interact and play while receiving wellness therapies. To envision this project the designers studied child behavior and translated a child’s natural tendencies into the space, creating toys out of the interactive architecture.
The project’s concept was born from the trend of time valorization combined with wellcare. Thus, while kids are playing, treatments such as color therapy, music therapy, aromatherapy, and reflexology are happening in a natural and organic way. "Each interaction with the different parts of the space provides new discoveries and offers alternative forms of well-being,” says Vivian Grieco, Strategic Designer and co-founder.
The interactive experiences of the space include an interactive floor “piano” with Suvinil’s new color palette (a leading paint company in Brazil). Each key of the piano, when stepped on, sounds a note of the piano that corresponds to a color, according to a color therapy study. The space also features interactive wall paint that, with a simple hand movement facing the wall, allows a child to paint and re-paint the wall in a virtual and interactive way.
A pair of swings were built to be the audience "seats" for the children’s show stage. Once the parents are seated and swinging, the mechanical energy is transformed into electrical energy, lighting the spotlights that illuminate the child on stage. The proposal behind this action is encouraging parental interaction as the audience with the children as performers.
To promote well-being, cushioned niches were created where kids can relax and experience essential oils, color therapy, and binaural hearing therapies that are energizing, relaxing, or creatively inspiring.
Photos: Flavia Faustino
The project’s concept was born from the trend of time valorization combined with wellcare. Thus, while kids are playing, treatments such as color therapy, music therapy, aromatherapy, and reflexology are happening in a natural and organic way. "Each interaction with the different parts of the space provides new discoveries and offers alternative forms of well-being,” says Vivian Grieco, Strategic Designer and co-founder.
The interactive experiences of the space include an interactive floor “piano” with Suvinil’s new color palette (a leading paint company in Brazil). Each key of the piano, when stepped on, sounds a note of the piano that corresponds to a color, according to a color therapy study. The space also features interactive wall paint that, with a simple hand movement facing the wall, allows a child to paint and re-paint the wall in a virtual and interactive way.
A pair of swings were built to be the audience "seats" for the children’s show stage. Once the parents are seated and swinging, the mechanical energy is transformed into electrical energy, lighting the spotlights that illuminate the child on stage. The proposal behind this action is encouraging parental interaction as the audience with the children as performers.
To promote well-being, cushioned niches were created where kids can relax and experience essential oils, color therapy, and binaural hearing therapies that are energizing, relaxing, or creatively inspiring.
Photos: Flavia Faustino
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