A cross between sports and entertainment, BeInfinity is a platform fulfilling diversified needs of training, playing, decompressing and even online content-sharing. Adopting a clear geometric order with bold colours and friendly materials, Lukstudio has created a playful escape, reminding every visitor their energetic and creative self while enjoying the beauty of sportsmanship.
Drawing inspiration from the video game Tetris and the psychology of colour, each activity area is designed as a “dopamine block” that sets a certain mood. Energetic red is paired with the equipment gym; soothing blue is an ideal backdrop for the air rifle and baseball batting; joyful yellow is applied to ballgame areas. Apart from evoking emotions and inspiring reactions, the visual approach also helps with wayfinding, giving clear navigation guidance to visitors.
Complementing the colourful spaces, the atrium and breakout areas are lined in neutral gray and wooden tones to exude a relaxed atmosphere. Combining rock-climbing, basketball and boxing, the high-ceiling space is also equipped with a central stage and a 15.5m x 6.5m LED screen for group classes and game broadcast. Echoing the circles in a basketball court where a game is reset, the two semi-circular balconies stick out as “blanks” for observation or pause among surrounding actions.
Besides colouring the “dopamine blocks”, the design employs graphic patterns to express a sense of vitality. Gradient metal ceiling grid changes density according to activity level; woodwool panels divided into pixels draw arrows or graphs on walls; the same progressive form recurs in the staircase design.
The café continues the graphics of dynamic order in the ceiling light grid. Sports elements are integrated in the furniture design: green sofa garnished in red stitches mimicking those in a baseball, table legs simulating the weight found in strength equipment; wooden stool takes on the appearance of jumping boxes.
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