Pharmacy
Gate 4D
Project Idea
and Concept by Peter Stasek, Architect

The
project “Pharmacy Gate 4D” represents an intermediary architectural concept for
the entrance hall of the German branch of a global US-based pharmaceutical company.
“Pharmacy Gate 4D” was created in dependence on the company slogan „A Promise
for Life“ and thus is able to express this company feature in the form of
corporate architecture, amongst others with the aid of holographic projection.
The
creative concept is based on the combination of material and immaterial
components, which together create a media platform. The centre point of this
platform is characterized by an oversized bowl as a symbol for an abstract
alchemy goblet above which a holographic diagram of a floating DNA strand is
projected. This DNA hologram, which in fact represents the slogan „A Promise
for Life“, rotates slowly and suggests the easiness of life of a symptom-free
human organism. The rotating DNA hologram not only represents the flow of life
but also the relationship between light and life itself. In the background of
this bowl, an additional symbol of human life appears, a human face in the form
of the 3D sculpture „Nemo“. This scenario is framed by organically shaped wall coverings
with perforations in the form of abstract organic structures. The 3D TV in 21:9
format, which transmits internal and external news to all persons in the hall, is
also an essential communication medium within the new interior concept.

The
entire choice of materials for the interior is based on the utilisation of
smooth surfaces, such as Corian, with rounded edges. Especially the perforated screening
walls and their organically shaped layout are supposed to bring a muscle fibre
structure to everyone’s mind. In this manner, a smooth unintrusive background
for all components in the room will be generated. As a contrast to this, the
existing elevator shaft is covered with silver-coloured panels made from
extruded aluminium (Alusion), whose surface structure resembles the bone
structure and thus makes the elevator appear as a constructive element. For the
floor covering, a joint-free coating with a concrete look is to be deployed. This
coating is also to be allotted in organically shaped main features and forms
the basis of the entire composition „A Promise of Life“. An additional
accentuation of some parts of the walls as well as of the ceiling cut-out is
achieved by RGB LED illumination which is able to generate space dynamics that
complement the hologram.
The
projected DNA hologram, which can be understood not only as an allusion to
research in the field of gene technology but also of quantum biology, was
developed in cooperation with Linda Law, Executive
Director of the Center for 4D Arts, New York. The virtual 3D DNA model is a
development of the Department of Environmental Health, Cincinnati, and was
kindly made available by its scientific assistant Alexey Porollo. The
holographic implementation of the DNA model can be realized by the Human Genome Research Center at
the Cold Spring Harbor Labs, Long Island.