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Paperless Pavilion
Paperless Pavilion
Guangzhou, China
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Other Projects by Superimpose Architecture
Paperless Pavilion
Guangzhou, China
STATUS
Built
YEAR
2021
SIZE
0 sqft - 1000 sqft
BUDGET
$10K - 50K
When the Consulate General of the Netherlands in Guangzhou approached Superimpose Architecture to design a small pavilion to display Dutch design strategies in China during the Guangzhou Design Week of 2021, Superimpose enthusiastically took the opportunity to implement their vision towards design representation.
The project is a collaboration with the Dutch Consulate, multimedia designer Shard Island, and light innovator and supplier Signify. Superimpose designed the ‘Paperless Pavilion’ to challenge conventional methods of presenting content in expositions. The ‘Paperless Pavilion’ is an integrative design that allows for small-scale live presentations and discussions, and online and pre-recorded offline video presentations to substitute the typical large-scale and non-targeted presentations, cardboard posters, pamphlets or booklets. The immersive pavilion serves as an open platform for Dutch creative companies to reach out, to communicate and to interact with Chinese counterparts.
The pavilion is a platform that enables and encourages presenters to discuss design projects beyond their visual appearance, elaborate on decisions made during the design process, and share how the design outcome responds to a particular problem statement. As one of the main events in this pavilion, the discussion theme ‘Superstrategies’ questions how to put design forward as a profession of critical thinking.
The pavilion is designed on a small exhibition plot of 48 square meters. In order to create an intimate atmosphere for design sharing, a semi-circular wall separates a small auditorium from the exhibition hall. The curved wall naturally provides a comfortable circulation and allows people to enter the auditorium space from both sides. The auditorium has steps, which provide seating with optimized views towards the stage.
In order to attract visitors into the booth through the power of color, 124 linear LED light fixtures arranged in 4 horizontal bands are mounted to the exterior of semi-circular wall. The horizontal bands are an abstract representation of the typically colorful Dutch flower fields. Multimedia designer Shard Island developed an interactive script for the pavilion lights. When there is an event happening in the pavilion, it directly converts real-time presentations into abstract colors through the LED lights on the exterior curved wall. This innovative representation is achieved by streaming the presentations through a wireless transmission system and with advanced interactive multi-media technology.
The pavilion is mainly constructed by white painted plasterboard, while a brushed metallic veneer layer on the curved walls reflect the LED lights. Dark carpet is used on the auditorium steps to improve the acoustic situation.
The project is a collaboration with the Dutch Consulate, multimedia designer Shard Island, and light innovator and supplier Signify. Superimpose designed the ‘Paperless Pavilion’ to challenge conventional methods of presenting content in expositions. The ‘Paperless Pavilion’ is an integrative design that allows for small-scale live presentations and discussions, and online and pre-recorded offline video presentations to substitute the typical large-scale and non-targeted presentations, cardboard posters, pamphlets or booklets. The immersive pavilion serves as an open platform for Dutch creative companies to reach out, to communicate and to interact with Chinese counterparts.
The pavilion is a platform that enables and encourages presenters to discuss design projects beyond their visual appearance, elaborate on decisions made during the design process, and share how the design outcome responds to a particular problem statement. As one of the main events in this pavilion, the discussion theme ‘Superstrategies’ questions how to put design forward as a profession of critical thinking.
The pavilion is designed on a small exhibition plot of 48 square meters. In order to create an intimate atmosphere for design sharing, a semi-circular wall separates a small auditorium from the exhibition hall. The curved wall naturally provides a comfortable circulation and allows people to enter the auditorium space from both sides. The auditorium has steps, which provide seating with optimized views towards the stage.
In order to attract visitors into the booth through the power of color, 124 linear LED light fixtures arranged in 4 horizontal bands are mounted to the exterior of semi-circular wall. The horizontal bands are an abstract representation of the typically colorful Dutch flower fields. Multimedia designer Shard Island developed an interactive script for the pavilion lights. When there is an event happening in the pavilion, it directly converts real-time presentations into abstract colors through the LED lights on the exterior curved wall. This innovative representation is achieved by streaming the presentations through a wireless transmission system and with advanced interactive multi-media technology.
The pavilion is mainly constructed by white painted plasterboard, while a brushed metallic veneer layer on the curved walls reflect the LED lights. Dark carpet is used on the auditorium steps to improve the acoustic situation.
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