Palmira Group is a Russian company specializing in the management of hotels and cultural heritage sites. Its portfolio includes a wide range of hospitality projects — from family seaside resorts to urban art hotels and countryside retreats for complete renewal.
Palmira Art Hotel in Moscow is a place where beauty and functionality merge into a single form of art. A designer environment, thoughtfully planned routes, and an atmosphere of inspiration turn a stay at the hotel into a sensual and unique experience.
SPA & Wellness Palmira Art was conceived as the conceptual core of the hotel — a place that sets the tone for impressions and fills guests with a special state of mind. The task for MAD Architects was to create not just a functional spa complex, but a space of attraction where aesthetics, service, and atmosphere are woven into a unified artistic environment. It was meant to be not an “additional service,” but a focal point — a slow space of relaxation, restoration, and contemplation. The technical brief called for a 560 m² European-level aqua-thermal complex. The program included several pools (including an aero-hydro massage pool and a saline floating pool), a contrast plunge pool, a Roman bath, a panoramic Finnish sauna overlooking the city, a relaxation zone with loungers, and tropical showers with chromotherapy.
The design concept of the Palmira Art Hotel SPA complex was not based on literally repeating the hotel’s aesthetics, but on carefully extending them — as if moving from a gallery into a living, sensory installation. The main objective was to emphasize the creative nature of the art hotel while preserving its minimalism and attention to detail, translating them into the language of tactile and bodily experience.
Each room feels like an individual work of art with its own emotion and style. Yet they are all united by clarity of form, compositional purity, and subtle, restrained luxury. Color, light, and texture act as a single score: warm stone, muted shades, natural materials, and smooth lines create a state of calm and stillness.
Bright design accents — sculptural details, expressive lighting scenarios, and textural contrasts — capture attention like a painting in a museum hall, but never dominate. They are embedded in the logic of the space and serve the guest’s physical comfort.
Function and aesthetics here do not compete but amplify each other. The SPA space is designed for intuitive, fluid movement: the aqua-thermal zone flows like a wave, massage rooms resemble cocoons, and relaxation areas feel intimate — like quiet mise-en-scènes.
As a result, the design of the complex not only continues the idea of the art hotel but deepens it, allowing the person to become part of the architectural composition — where body, gaze, and breath resonate with the space.
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Architecture as a Language of Identity
The layout is built around the SPA’s operational processes: guest reception and flow distribution, the water-thermal cycle, treatments, relaxation, and staff logistics. The reception acts as a central hub from which guests move into the “wet” public zone or the “dry” quiet treatment block.
The central hall with the pool is the core of the user experience. Thermal modules (saunas of different temperatures, steam room, hammam, contrast pools, cooling showers) are grouped around it. This configuration ensures visual connection and openness: while resting by the water, guests can see which steam rooms are occupied and easily alternate between hot and cold zones without wandering through blind corridors — enhancing both efficiency and the quality of experience.
The quiet zone with massage rooms is located deeper, separated by acoustic buffers and service cores — keeping out splashes and chatter from the pool. Inside, lighting is controlled, routes are soft, and privacy is heightened. Separation of “clean/dirty” and “guest/service” flows is solved at the layout level: linen niches, hidden cleaning posts, and short routes minimize intersections and downtime.
Each area has its own emotional tone but follows a shared design logic: pure architectural form, balanced proportions, and tactile materials. Artistic devices — sculptural forms, color accents, and art objects — do not act as decoration but form the identity of the space, emphasizing its link to the hotel’s creative atmosphere.
Variation in style between rooms is deliberate, reflecting the idea of a personalized experience — every guest finds their own mood and rhythm of rest. At the same time, a unified compositional axis, coordinated palette of natural tones, and consistent lighting tie the spaces together into a coherent narrative.
Materials and engineering support the concept: non-slip surfaces and porcelain stoneware in wet areas, sound-absorbing finishes in quiet zones, separate ventilation circuits with dehumidification near water and increased air exchange in steam rooms. Scenario lighting (brighter in public areas, softer in treatment rooms) and intuitive navigation enhance usability. Accessibility and safe circulation radii were integrated from the start.
Thus, architecture becomes a tool of branding — it not only visualizes the hotel’s DNA but also sustains an atmosphere of intimate and intellectual rest.
Zoning simultaneously serves dozens of guests, reduces unnecessary movement, allows control over one’s rhythm, and ensures silence where it matters most. This is guest care embedded in spatial planning.
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The Quiet Engineering of Aesthetics
Special attention was paid to the quality of the environment — light, acoustics, and tactility. The lighting scenario combines natural and controlled artificial light: soft reflected rays create calm, while accent lighting reveals the textures of stone and water. Acoustics were carefully refined — technical noise was minimized, and materials were selected for sound absorption and sensory comfort.
Technology is fully integrated into the architecture and remains invisible: microclimate systems gently regulate temperature and humidity across zones; heated surfaces add comfort, while intelligent control of lighting and ventilation adapts to usage scenarios.
Details — furniture, live plants, art objects — act as elements of brand identity. They form not just an interior but a safe world where process meets pleasure, and every detail highlights the status and distinctiveness of the art hotel.