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OVIOS Global Headquarter Center by Good Try
OVIOS Global Headquarter Center by Good Try
Foshan, China
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Other Projects by Design Aesthetics
OVIOS Global Headquarter Center by Good Try
Foshan, China
Firm
Type
STATUS
Built
YEAR
2023
SIZE
10,000 sqft - 25,000 sqft
Project Name: OVIOS Global Headquarter Center
Project Location: Foshan, Guangdong, China
Project Area: 2000㎡
Design Time: 2021.12
Completion Time: 2023.03
Interior Design: Good Try
Project Director: Rita Chen
Floor-level Coordination: Long Feizhou
Space Chief Designer: Zhang Guohua
Brand Chief Designer: Zheng Jinyuan
Soft Decoration: Tang Shuqi
Art Consultant: Li Jie
Main materials brands: JAM Minimalist Custom, Foshan Sanzhengyuan Technology Co., Ltd. Meet Lu Jia
Brand Consultant: YL BRAND
Photography: One Thousand Degree Image
Good Try｜Integrated Thinking Creates A New Paradigm for Future Workplace
Alain de Botton in his book The Pleasures and Sorrows of Work says “Work occupies the most vibrant and creative portion of a person's lifetime. As a place where people spend an increasing amount of time, the office space has become a crucial component of human activity spaces. Simultaneously, with the development of technology and the continual evolution of human consciousness, it is undergoing a significant transformation.”
Taking a global perspective on world metropolises, a Central Business District (CBD) with integrated functions holds significant economic influence, symbolizing the economic development of not just a city or a region but even serving as a benchmark for a country’s modernization.
A new landmark in Sanshui New Town, shaping the bustling heart of the Great Bay Area
Corporate Image
An Elevated Life, Above the Canopy of the Sky
Creating a space that aligns with the brand tone can establish a direct connection with the brand's values. So, what kind of brand concept does OVIOS embody? We refine the OVIOS super symbol to strengthen the anchor points for brand memory.
observe
With a farsighted perspective, constantly adapting to the changes of the era.
valuable
Everyone we engage with is a distinguished scholar. Our client OVIOS exemplifies the way they treat guests with utmost respect.
integrity
Down to earth, adhering to craftsmanship of consistency inside and out.
outstanding
Extraordinary, the brand service consistently pursues perfection.
safe
Safety is the cornerstone of our existence; we must fortify the foundation of development through safety.
Corporate Spirit: Success belongs to those companies with a shared aspiration, and prosperity is achieved when everyone faces challenges together in the same boat.
Corporate Mission: To become a trusted and highly regarded international furniture brand.
Operational Philosophy: When the benefit is personal, do not seek it alone; when the benefit is universal, seek it relentlessly.
Service Philosophy: To assist global households to indulge in high-end furniture.
With the aesthetic space of casual luxury style as a carrier, centered around the theme "Above the Canopy of the Sky," the brand seamlessly extends throughout the entire space, connecting with the essence of OVIOS.
An Elevated Life serves as the design focal points which integrates the narratives
Of OVIOS Group's development.
OVIOS commits to the uniqueness of diverse segmented fields, specializing in product technology.
Through a customized exhibition and experience design strategy, we collaboratively communicate OVIOS as the leading enterprise in the home furnishing industry. The growth trajectory, evolving from 'Specialized, refined, and innovative' to the 'Invisible Champion,' aligns with its inherent value and glory.
Based on the respect for the brand, city, and culture, we meticulously sculpted the spatial outline with refined techniques. The entire design is aimed at creating an immersive, scenically-driven experiential space, interpreting the relationships between humans and space, humans and nature from various perspectives. It seeks to present the abundant beauty of nature, the boundless realm of art, and the delightful aspects of life to people.
We skillfully juxtaposed the contrast between 'propriety and order' and 'freedom and openness.' The prominent OVIOS metallic floor-standing logo in the foreground flawlessly showcases the corporate brand in the space. The background incorporates diamond-cut elements in various module combinations, symbolizing 'In the midst of the unchanging, myriad changes unfold.' Innovation remains the core competitive advantage for manufacturing companies. The encounter of stone and metal not only provides a rational spatial texture but also embodies a sensory aesthetic in living.
Moon as a Boat
Wandering in the Sky
“The Treasure Bowl” symbolizing prosperity and good luck, and the “Moon Boat” representing happiness and beauty, are highly recognized in the hearts of the Chinese people. They resemble a welcoming host, arms outstretched, warmly inviting guests from both near and far. Moreover, they carry the profound symbolism of setting sail with the grand dreams of the enterprise.
Brand Tone
Integration of Nature and Art
Our approach to refining the main visual elements, controlling the overall style, selecting materials, and diverse use of brand colors in space is based on the integration of nature and art. We apply this approach consistently across various aspects such as spatial design, installation design, graphic design, and product design.
While brand spaces are not a new concept, the common practices fall short of meeting our vision for OVIOS. Aligned closely with the core of the enterprise, we incorporate brand tone and product features into interactive experiences, using diverse media forms to communicate emotions between OVIOS and its audience.
Creating a space that aligns with the brand's tone and establishes a direct connection within the brand's values. So, what kind of brand philosophy is nurtured within OVIOS?
We distill it through the refinement of OVIOS super symbols, strengthening anchor points for brand memory.
Based on the examination of OVIOS brand strength and product power, we define space as content, space as a carrier, communication as a purpose, and experience as a means. Through rational spatial layout, progressive experiences, and display planning, we effectively communicate the value of brand, space, and products to the target audience.
In the present, OVIOS can serve as a distinct brand landmark, showcasing the enterprise's strength and products to visiting VIPs and dealers. Moreover, it will undertake the brand communication and educational work for future consumers.
Spirit of Leadership
Unseen but All-Encompassing, Shaping the World in Diverse Ways.
OVIOS is not just the three-dimensional expression of a brand symbol but also a product highly integrated with space and installations. Unlike one-way information transmission, interactive installations excel at enhancing experiences. The design of installations is based on the brand itself, making the interaction between customers and installations a dialogue with the brand.
With the rhythm of space, perceiving creativity and design, we explore how to transform intangible elements into a tangible and memorable brand image space, experiencing how the brand can stand on history and move towards the future.
Wielding the Brush Like a Commander
Writing the Invisible Grand Path
National first-class artist, Mr. Li Jie, uses three-dimensional ceramics and flat painting to create "Three-dimensional Ceramic Painting." With a bold and atmospheric style, he writes out "Laying Out the World | Accomplishing the Matters of All Living Beings," expressing the grand demeanor of OVIOS's chairman.
Perseverance in the Long Run
Contemplating Infinite Realms
Customized wooden structure installations enrich spatial levels and endow the space with artistic qualities while deepening visual impact.
Spread like a Chessboard
Spanning All Directions
Showcasing the major business sectors of the enterprise, its form presents the development history and strength of the OVIOS Group in a more visually intuitive way. The display highlights the storytelling aspect of OVIOS Group's growth. The glass transparency continues the green natural theme, and together with the "Green Odyssey" stone materials, it creates a solemn and elegant jungle movement. Here, free from the constraints of style frameworks, the concept of panoramic nature is fully integrated, and the 270-degree ultimate landscape allows the design to return to human psychological perception.
A Friend Visits from Afar, Isn't It Delightful?
Chinese people have been known for their hospitality since ancient times. The tradition of hosting banquets has a long and enduring history, continuing to the present day. Almost everyone has hosted or attended banquets. Home banquets represent the epitome of culinary artistry, yet they carry a significance far beyond the realm of food. Within them lies the warmth of human connection and the festive atmosphere, providing people with a profound sense of happiness.
Human-centered
Those Who Share the Same Ambitions Win.
The Origin of Entrepreneurship
Gathering Those with Ambitious Aspirations.
Drawing inspiration from the imagery of 'eaves extending far,' the design seamlessly connects the wall and the ground, symbolizing 'One world, united in aspiration.' The facade is crafted with a rotatable design, creating an immersive and interactive display wall for a unique experience.
Accumulate Steadily for a Rich Harvest;
Unveiling the Power of the Intangible
Nearly twenty categories of corporate honor certificates, dozens of invention patent certificates, echoing the brand essence of OVIOS, strategically placed on the wall, shimmering with the glory of its history. They encapsulate future expectations and showcase the honor of the products.
Scattered Like Stars on a Chessboard
Redefining Space
OVIOS's wayfinding zone design not only enhances visibility but also elevates the spatial display art, creating a rich visual hierarchy. In harmony with the displayed content, it embodies a human-centered design philosophy.
Breaking away from traditional office models, we've crafted a multi-dimensional "caring space." Everywhere you look, creativity and thoughtfulness abound, conveying both philosophy and warmth. The design incorporates a green and innovative concept, with accents of the color "orange" creating a healthy, light, and vibrant visual ecosystem for the interior of the workspace.
In the smart technology scene, collaborative innovation services emphasize two key aspects: collaboration and innovation. This involves promoting collaborative and innovative development among enterprises and employees, encouraging the breaking of relatively isolated states between industries and companies, and establishing a robust network of relationships
The strategy room, incorporating conferences and activities, is filled with innovation, energy and freedom. Creative ideas and inspirations flow within this semi-open space. Allowing the space to transform its functional nature, it interacts with other areas to establish a diverse and coexistent connection."
Project Location: Foshan, Guangdong, China
Project Area: 2000㎡
Design Time: 2021.12
Completion Time: 2023.03
Interior Design: Good Try
Project Director: Rita Chen
Floor-level Coordination: Long Feizhou
Space Chief Designer: Zhang Guohua
Brand Chief Designer: Zheng Jinyuan
Soft Decoration: Tang Shuqi
Art Consultant: Li Jie
Main materials brands: JAM Minimalist Custom, Foshan Sanzhengyuan Technology Co., Ltd. Meet Lu Jia
Brand Consultant: YL BRAND
Photography: One Thousand Degree Image
Good Try｜Integrated Thinking Creates A New Paradigm for Future Workplace
Alain de Botton in his book The Pleasures and Sorrows of Work says “Work occupies the most vibrant and creative portion of a person's lifetime. As a place where people spend an increasing amount of time, the office space has become a crucial component of human activity spaces. Simultaneously, with the development of technology and the continual evolution of human consciousness, it is undergoing a significant transformation.”
Taking a global perspective on world metropolises, a Central Business District (CBD) with integrated functions holds significant economic influence, symbolizing the economic development of not just a city or a region but even serving as a benchmark for a country’s modernization.
A new landmark in Sanshui New Town, shaping the bustling heart of the Great Bay Area
Corporate Image
An Elevated Life, Above the Canopy of the Sky
Creating a space that aligns with the brand tone can establish a direct connection with the brand's values. So, what kind of brand concept does OVIOS embody? We refine the OVIOS super symbol to strengthen the anchor points for brand memory.
observe
With a farsighted perspective, constantly adapting to the changes of the era.
valuable
Everyone we engage with is a distinguished scholar. Our client OVIOS exemplifies the way they treat guests with utmost respect.
integrity
Down to earth, adhering to craftsmanship of consistency inside and out.
outstanding
Extraordinary, the brand service consistently pursues perfection.
safe
Safety is the cornerstone of our existence; we must fortify the foundation of development through safety.
Corporate Spirit: Success belongs to those companies with a shared aspiration, and prosperity is achieved when everyone faces challenges together in the same boat.
Corporate Mission: To become a trusted and highly regarded international furniture brand.
Operational Philosophy: When the benefit is personal, do not seek it alone; when the benefit is universal, seek it relentlessly.
Service Philosophy: To assist global households to indulge in high-end furniture.
With the aesthetic space of casual luxury style as a carrier, centered around the theme "Above the Canopy of the Sky," the brand seamlessly extends throughout the entire space, connecting with the essence of OVIOS.
An Elevated Life serves as the design focal points which integrates the narratives
Of OVIOS Group's development.
OVIOS commits to the uniqueness of diverse segmented fields, specializing in product technology.
Through a customized exhibition and experience design strategy, we collaboratively communicate OVIOS as the leading enterprise in the home furnishing industry. The growth trajectory, evolving from 'Specialized, refined, and innovative' to the 'Invisible Champion,' aligns with its inherent value and glory.
Based on the respect for the brand, city, and culture, we meticulously sculpted the spatial outline with refined techniques. The entire design is aimed at creating an immersive, scenically-driven experiential space, interpreting the relationships between humans and space, humans and nature from various perspectives. It seeks to present the abundant beauty of nature, the boundless realm of art, and the delightful aspects of life to people.
We skillfully juxtaposed the contrast between 'propriety and order' and 'freedom and openness.' The prominent OVIOS metallic floor-standing logo in the foreground flawlessly showcases the corporate brand in the space. The background incorporates diamond-cut elements in various module combinations, symbolizing 'In the midst of the unchanging, myriad changes unfold.' Innovation remains the core competitive advantage for manufacturing companies. The encounter of stone and metal not only provides a rational spatial texture but also embodies a sensory aesthetic in living.
Moon as a Boat
Wandering in the Sky
“The Treasure Bowl” symbolizing prosperity and good luck, and the “Moon Boat” representing happiness and beauty, are highly recognized in the hearts of the Chinese people. They resemble a welcoming host, arms outstretched, warmly inviting guests from both near and far. Moreover, they carry the profound symbolism of setting sail with the grand dreams of the enterprise.
Brand Tone
Integration of Nature and Art
Our approach to refining the main visual elements, controlling the overall style, selecting materials, and diverse use of brand colors in space is based on the integration of nature and art. We apply this approach consistently across various aspects such as spatial design, installation design, graphic design, and product design.
While brand spaces are not a new concept, the common practices fall short of meeting our vision for OVIOS. Aligned closely with the core of the enterprise, we incorporate brand tone and product features into interactive experiences, using diverse media forms to communicate emotions between OVIOS and its audience.
Creating a space that aligns with the brand's tone and establishes a direct connection within the brand's values. So, what kind of brand philosophy is nurtured within OVIOS?
We distill it through the refinement of OVIOS super symbols, strengthening anchor points for brand memory.
Based on the examination of OVIOS brand strength and product power, we define space as content, space as a carrier, communication as a purpose, and experience as a means. Through rational spatial layout, progressive experiences, and display planning, we effectively communicate the value of brand, space, and products to the target audience.
In the present, OVIOS can serve as a distinct brand landmark, showcasing the enterprise's strength and products to visiting VIPs and dealers. Moreover, it will undertake the brand communication and educational work for future consumers.
Spirit of Leadership
Unseen but All-Encompassing, Shaping the World in Diverse Ways.
OVIOS is not just the three-dimensional expression of a brand symbol but also a product highly integrated with space and installations. Unlike one-way information transmission, interactive installations excel at enhancing experiences. The design of installations is based on the brand itself, making the interaction between customers and installations a dialogue with the brand.
With the rhythm of space, perceiving creativity and design, we explore how to transform intangible elements into a tangible and memorable brand image space, experiencing how the brand can stand on history and move towards the future.
Wielding the Brush Like a Commander
Writing the Invisible Grand Path
National first-class artist, Mr. Li Jie, uses three-dimensional ceramics and flat painting to create "Three-dimensional Ceramic Painting." With a bold and atmospheric style, he writes out "Laying Out the World | Accomplishing the Matters of All Living Beings," expressing the grand demeanor of OVIOS's chairman.
Perseverance in the Long Run
Contemplating Infinite Realms
Customized wooden structure installations enrich spatial levels and endow the space with artistic qualities while deepening visual impact.
Spread like a Chessboard
Spanning All Directions
Showcasing the major business sectors of the enterprise, its form presents the development history and strength of the OVIOS Group in a more visually intuitive way. The display highlights the storytelling aspect of OVIOS Group's growth. The glass transparency continues the green natural theme, and together with the "Green Odyssey" stone materials, it creates a solemn and elegant jungle movement. Here, free from the constraints of style frameworks, the concept of panoramic nature is fully integrated, and the 270-degree ultimate landscape allows the design to return to human psychological perception.
A Friend Visits from Afar, Isn't It Delightful?
Chinese people have been known for their hospitality since ancient times. The tradition of hosting banquets has a long and enduring history, continuing to the present day. Almost everyone has hosted or attended banquets. Home banquets represent the epitome of culinary artistry, yet they carry a significance far beyond the realm of food. Within them lies the warmth of human connection and the festive atmosphere, providing people with a profound sense of happiness.
Human-centered
Those Who Share the Same Ambitions Win.
The Origin of Entrepreneurship
Gathering Those with Ambitious Aspirations.
Drawing inspiration from the imagery of 'eaves extending far,' the design seamlessly connects the wall and the ground, symbolizing 'One world, united in aspiration.' The facade is crafted with a rotatable design, creating an immersive and interactive display wall for a unique experience.
Accumulate Steadily for a Rich Harvest;
Unveiling the Power of the Intangible
Nearly twenty categories of corporate honor certificates, dozens of invention patent certificates, echoing the brand essence of OVIOS, strategically placed on the wall, shimmering with the glory of its history. They encapsulate future expectations and showcase the honor of the products.
Scattered Like Stars on a Chessboard
Redefining Space
OVIOS's wayfinding zone design not only enhances visibility but also elevates the spatial display art, creating a rich visual hierarchy. In harmony with the displayed content, it embodies a human-centered design philosophy.
Breaking away from traditional office models, we've crafted a multi-dimensional "caring space." Everywhere you look, creativity and thoughtfulness abound, conveying both philosophy and warmth. The design incorporates a green and innovative concept, with accents of the color "orange" creating a healthy, light, and vibrant visual ecosystem for the interior of the workspace.
In the smart technology scene, collaborative innovation services emphasize two key aspects: collaboration and innovation. This involves promoting collaborative and innovative development among enterprises and employees, encouraging the breaking of relatively isolated states between industries and companies, and establishing a robust network of relationships
The strategy room, incorporating conferences and activities, is filled with innovation, energy and freedom. Creative ideas and inspirations flow within this semi-open space. Allowing the space to transform its functional nature, it interacts with other areas to establish a diverse and coexistent connection."
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