Museo Auto Classica – Car Museum & Café, Hua Hin
Museo Auto Classica was envisioned as a new cultural destination for Hua Hin, where the beauty of automotive design and fine art could be shared with the public.
Originally, the owner curated a small exhibition space within Bluport Shopping Mall, displaying fewer than 10 vehicles alongside selected artworks. However, due to spatial limitations and the decline in foot traffic during the COVID-19 pandemic in 2020, the opportunity arose to expand the project into a standalone destination.
Openbox was entrusted to reimagine the project at a larger scale—transforming it into a museum capable of exhibiting over 40 classic cars, alongside a growing collection of artworks by National Artists. Each piece has been carefully collected over time, forming a tangible journal of memories, journeys, and personal milestones. The museum is therefore conceived not only as an exhibition, but as a narrative experience.
A key requirement from the owner was that the project must be self-sustaining. This led to the integration of complementary functions, including a café and a souvenir shop, ensuring both cultural and commercial viability.