The Moxy Times Square is poised to become a paradigm for a new generation of travelers: those who value experiences over material possessions, attitude over opulence, and who crave a curated environment, but want the ability to personalize it. For those who want a hotel to be a fun and coherent experience, not a sequence of formalized rituals. The 612-key hotel in New York’s burgeoning Times Square South neighborhood is housed in a landmark, 17-story building. Rockwell Group designed three key amenity areas operated by the TAO Group: Egghead on the ground floor, a seafood brasserie on the second floor, and the Magic Hour Rooftop Bar & Lounge.