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Morgan Works London
Morgan Works London
Astwood Mews, Greater London, England, United Kingdom
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Other Projects by Hewitt Studios LLP
Morgan Works London
Astwood Mews, Greater London, England, United Kingdom
Firm
Type
STATUS
Built
YEAR
2021
SIZE
5000 sqft - 10,000 sqft
BUDGET
$500K - 1M
We are delighted to have completed the Morgan Motor Company‘s newest dealership in London, spearheading the company’s retail transformation. The destination showroom, Morgan Works London – situated in the historic Astwood Mews in Kensington – is equipped to sell both new and used Morgan cars, as well as offering an aftersales capability backed up with factory resource.
Following extensive redevelopment – the style of which mirrors our recently opened Morgan Experience Centre at the company’s Malvern home – the dealership features use of Morgan’s core materials: wood, leather, and aluminium, in its design. The space includes a ‘speccing pod’, gallery room with feature lighting inspired by traditional coachbuilding techniques, and can display up to five vehicles. It welcomes new and existing Morgan customers, while also serving as a brand touchpoint for Morgan enthusiasts.
Following extensive redevelopment – the style of which mirrors our recently opened Morgan Experience Centre at the company’s Malvern home – the dealership features use of Morgan’s core materials: wood, leather, and aluminium, in its design. The space includes a ‘speccing pod’, gallery room with feature lighting inspired by traditional coachbuilding techniques, and can display up to five vehicles. It welcomes new and existing Morgan customers, while also serving as a brand touchpoint for Morgan enthusiasts.
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