CR Land’s MixC Sungang by 10 Design: Redefining Retail-Gastronomic Experience

International architecture practice 10 Design (part of Egis Group) has successfully converted a former warehouse site into a retail-gastronomy destination, marking an important milestone for the ongoing transformation of the Sungang industrial area.

10 Design was commissioned to reimagine the site into a 78,890sqm retail and F&B space topped with two Grade-A office towers. As part of the urban regeneration plan, the masterplan also includes residential and serviced apartment towers, resettlement housing and public amenities.

Jointly led by two Design Principals, Ted Givens and Chin Yong Ng, the concept for this new development breaks away from the conventional shopping mall design and instead draws inspiration from a traditional market square, creating a vibrant central meeting place for the community.

The compelling frontage of MixC Sungang is marked by a sculptural stainless steel canopy that pulls visitors into a pedestrianised retail street, creating a dynamic boulevard for shoppers and diners to enjoy.

The retail street is punctuated with the shopping mall entrance - the jewel of the scheme. The design of the entrance is animated by three floating food truck-inspired structures, which creates a unique spatial experience for dining and gastronomic experiences.¬

By weaving the concept of traditional marketplace and experiential retail together, MixC Sungang provides an immersive sensory experience to attract consumers from all backgrounds and age groups.

MixC Sungang is becoming a new catalyst of growth in this emerging CBD, as highlighted by Chief Operating Officer Miriam Auyeung. However, it also acts as a lifestyle complex which offers a rare opportunity for citizens to reconnect with nature and their communities in the bustling city of Shenzhen.

Photos by SeilaoJiong Photography

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MixC Sungang

Shenzhen, China

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MixC Sungang

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MixC Sungang

Shenzhen, China

Other Projects by 10 Design

10 Design Announces Completion of New Civic Landmark: Zhuhai Civil Service Centre

10 Design Announces Opening of Tea Mountain Inspired Retail Project, MixC Changzhou

Hangzhou Chengbei MixC by 10 Design – An urban sanctuary in Hangzhou’s future CBD

10 Design Appointed Lead Architect for LA VIE, A Modern Lifestyle Destination in Muscat, Oman

YANTIAN OLD MARKET TOWN URBAN RENEWAL

Norlana

10 Design Creates World’s Largest Indoor Ski Centre

First Look at the Newly Launched Galaxy International Convention Center by 10 Design

10 Design Crafts Otherworldly Architectural Design for Epicon Along the Gulf of Aqaba in NEOM

10 Design Unveils Master Plan for a Resilient Future Community South of Jakarta

10 Design reveals “grassland village” future school design at the heart of Hangzhou

10 Design completes Jinwan Huafa International Business Centre

Egis launches new Architecture Line at leading real estate event

Egis’ Architecture Line Opens New London Campus

CIFI Changde Retail Mall Interior Design

10 Design completes Haisco Plaza – A Green Community Centre in Chengdu’s New High-Tech Zone

10 Design Reveals a Harbourfront High-rise Design Submission in South China

Longgang International Art Centre Design Submission

Hon Thom Island

CIFI Chengdu Wansheng TOD Project

MixC Sungang

Shenzhen, China

Product Spec Sheet

Collaborating Firms

Team

Articles