The most striking element of Mediacite is the 350m long mall; a free-flowing boulevard, weaving across the fabric of the refurbished old market centre, through a new two-story building, and connecting with the new Belgian national television centre.
The mall itself is modeled on the internal street of the traditional galleria, or arcade, where the strong architectural identity helps to unify proportion between the various scale of units, and creates a distinct rhythm along its length. It is capped by a naturally lit roof; a complex network of steel ribs that kiss, and cross one another, expanding and contracting to sculpt the volume of the mall beneath.