This project delivered an innovative, modern and compelling showroom for Lutron, a high-profile manufacturer of lighting control systems. The showroom is set up to demonstrate the wide variety of lighting functions and effects that Lutron’s systems can produce. To do this, the large, single showroom space has been divided into smaller areas, simulating the various rooms of an upscale residence – bedroom, kitchen, living room and work area. Each of these separate spaces demonstrates a different aspect of Lutron’s lighting system technology, in a setting that is familiar and easily identifiable to showroom visitors. The floor-to-ceiling wall in the Living Room area provides a striking example of CBB’s capability and imagination. This media wall simulates a window through which the outdoors is viewed. In reality, this “window” is backed by an advanced LED display system, which provides lighting effects to represent exterior views of the seaside, a sunlit sky, or a forest setting, for instance. The LED fixtures evoke visual effects that are impressionistic rather than literal, with a pleasing “watercolor” look and feel. Through the skilled and creative implementation of LED technology, CBB’s design team provided Lutron with highly effective showroom lighting that is also low-maintenance, long-life, will provide long-term cost benefits – and has already been a huge success in the industry.