Increasing awareness and attraction are the watchwords that apply to everything a company like L’Oréal does and not just to their products. Their new German headquarters are located prominently on Kennedydamm, one of Düsseldorf´s most prestigious streets. The upper storeys of the distinctive new building are stacked on top of one another like staggered boxes. The transparent, linear vocabulary is carried through into the design of the interiors of the public areas, for which HPP were also commissioned.