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Lola Hotel tower addition,(aka 30/30 Hotel)
Lola Hotel tower addition,(aka 30/30 Hotel)
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Lola Hotel tower addition,(aka 30/30 Hotel)
Type
LoLa Hotel Hotel Tower
(aka 30/30 Hotel)
Midtown,
New York City
9
Stories, 70,000 SF
New
Mixed UseTower Addition
Client:
Rockpoint Group
2007
The
300’ tall tower is a proposal for a commercial and residential addition to the
historical structure housing the original 3030 Hotel. The site, 75'wide x 100'
long, is located on a through lot in close proximity to Madison avenue. The
existing hotel occupies the largest portion of the lot leaving a 20' wide strip
where the "as of right" addition of the approximately 75,000 square
feet has to take place.
The
proposal reinterprets the NY City Building code. Instead of building two
highly inefficient sliver towers, subject to the sky exposure plane, the
solution consists of a single tower in the middle of the lot, where the light
and air are typically maximized.
The
form, rather than being arbitrary, makes the project possible. The shape
of the building responds to the code requirement to minimize the impact on the
existing light and air courts and by the desire to build the minimum amount of
square feet at the lower levels, by cantilevering the upper floors beyond the
main structure.
TRA's
design provides an elegant kinetic form that maximizes the floor plates for the
premium upper units. The simple but dynamic form starts alongside the
existing structure and then shifts slightly as to find its place on top of the
old building, at once connected and separated, bent and vertical. This simple
gesture interprets the context, engages the viewer, creates an identity of the
whole, while simultaneously allowing for the easy differentiation of the
building parts: the original hotel, the hotel addition, and the upper hotel or
condo suites.
The
entry to the upper suites is on 30th
street through an open garden court, providing a
needed amenity to the complex. The distinct shape will be a sculptural
recognizable addition to a midtown block composed by parts of very different
character and scale.
(aka 30/30 Hotel)
Midtown,
New York City
9
Stories, 70,000 SF
New
Mixed UseTower Addition
Client:
Rockpoint Group
2007
The
300’ tall tower is a proposal for a commercial and residential addition to the
historical structure housing the original 3030 Hotel. The site, 75'wide x 100'
long, is located on a through lot in close proximity to Madison avenue. The
existing hotel occupies the largest portion of the lot leaving a 20' wide strip
where the "as of right" addition of the approximately 75,000 square
feet has to take place.
The
proposal reinterprets the NY City Building code. Instead of building two
highly inefficient sliver towers, subject to the sky exposure plane, the
solution consists of a single tower in the middle of the lot, where the light
and air are typically maximized.
The
form, rather than being arbitrary, makes the project possible. The shape
of the building responds to the code requirement to minimize the impact on the
existing light and air courts and by the desire to build the minimum amount of
square feet at the lower levels, by cantilevering the upper floors beyond the
main structure.
TRA's
design provides an elegant kinetic form that maximizes the floor plates for the
premium upper units. The simple but dynamic form starts alongside the
existing structure and then shifts slightly as to find its place on top of the
old building, at once connected and separated, bent and vertical. This simple
gesture interprets the context, engages the viewer, creates an identity of the
whole, while simultaneously allowing for the easy differentiation of the
building parts: the original hotel, the hotel addition, and the upper hotel or
condo suites.
The
entry to the upper suites is on 30th
street through an open garden court, providing a
needed amenity to the complex. The distinct shape will be a sculptural
recognizable addition to a midtown block composed by parts of very different
character and scale.
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