Llama Coffee Roasters
Avenida Cecilia Grierson 222
Puerto Madero
Autonomous City of Buenos Aires
The Llama Coffee Roaster project, located in the Puerto Madero neighborhood, arises from the articulation of three fundamental premises: the values and identity of the brand itself—expressed in its previous stores—, the characteristics of the fragments of the urban landscape that converge at the site, and the spatial conditions of the physical space in which the proposal had to materialize.
The approach establishes criteria of continuity, in which certain intangible attributes of the brand—beliefs, personality, and stories—are translated into concrete spaces and material components. Thus, the coffee culture, the artisanal work of roasting beans, and the brunch—originating in the City Bell, La Plata café in 2018—are reconfigured in spaces, fixed and mobile elements, which remain present in the new location.
In this context, the large wooden panel located on the longest side of the space acts as a backdrop, framing the different areas and activities that take place inside the café. At the same time, it serves as a conceptual canvas upon which a process of abstraction unfolds. The enlarged image of coffee beans becomes small indentations on the guatambú wood, reinforcing the rhythm and lending a more artisanal finish, in keeping with the coffee grinding process.
Continuing the tradition of the brand's cafés developed by the same studio, the project establishes a direct relationship with the urban vibrancy that shapes the characteristic fragments of Puerto Madero. Towards Dársena Norte, the waterfront—of great historical value—houses docks and transport terminals, generating constant movement through the passage of vessels of varying sizes, which becomes an essential image within the café. Similarly, the vehicular traffic on Grierson Avenue and the presence of the old port's docks lend a residential, recreational, and especially corporate character to the area, creating a scenic backdrop that is also incorporated into the project's visuals.
This site-specific configuration influences the shape and layout of the central bar, an irregular polygon whose oblique sides orient it towards the café's most relevant views, particularly the urban flow of the main avenue and the surrounding neighborhood. At the same time, the bar, located in the center of the space, energizes the area, establishes a direct connection with the other sections of the store, and serves as a platform for displaying the products and bar services, which become the focal points of the space.
Finally, the design responds to the characteristics of the physical structure—the ground floor of a large office building—comprising a glass box regularly modulated by the building's envelope. This homogeneous, repetitive, and large-scale space imposed decisive formal and perceptual conditions at the project's inception. The adopted strategy proposes creating distinct areas that produce heterogeneous experiences: on one hand, the previously described central bar; on the other, the semi-subterranean space that offers a more tranquil atmosphere with diverse perspectives. At the opposite end, a circular bench incorporating a tree helps to renaturalize the interior and, at the same time, allows customers to wait for their coffee while observing the barista at work.
Finally, the metal structures, incorporating the colors of the coffee flavor and aroma wheel, function as mini-shops that define different interior areas and allow for product display. Ultimately, this strategy creates focal points for small groups, enabling them to experience unique moments within the larger, more homogeneous space that contains them.
All these elements are articulated through diagrams, a design tool that allowed for the identification of the system's variables and their organization in a concise and integrated manner. The dynamics of the site, the spatial breadth, the homogeneous modulation, the uses and circulations required for both staff and visitors, the different layers of facilities, along with the generic and specific furniture, formed a flexible analytical basis from which the decisions that shaped and materialized the project were defined.