Llama Coffee Roasters
La Plata, 51st Av. and 3rd St.
The project arises from different strategies focused on the gourmet coffee culture, in which a series of fixed and mobile components – the prior characterizing the identity of the brand, and the latter generating flexibility and diversity of uses- set an integrated proposal adapted to new urban and architectural situations.
This approach derives from synthesizing the gastronomic and aesthetic concepts from Sydney beaches, combined with the old hand-toasted technique from the Salzburg cafes. Both cities, in which the curators of the brand lived in, are integrated into the cafeteria, store and roastery that Llama Coffee Roasters inaugurated in 2018 in its flagship store in City Bell.
This new proposal, located in the city of La Plata, incorporates part of those original decisions, while it strengthens the brand through design, from three fundamental premises:
Coffee culture as part of urban culture
The 1935 sq ft project incorporates the tradition of cafes as a constitutive part of the culture of cities. This is achieved due to its location, in front of the founding site of La Plata, in which the Forest, the Emblematic Buildings and the most significant public spaces are connected, with one of the cities´ greatest gastronomic and commercial flow axes.
Located at the intersection of 51st avenue and 3rd street, the corner becomes a decisive space that informs main design decisions, especially due to the variety of views that relate outer and indoor spaces, and the furniture´s layout.
The special qualities of the original space led us to propose transformations capable of integrating the original spatial, material, and aesthetic logic with the new components that characterize the aesthetic conception of Llama.
The outer “skin” of the old corner of La Plata, its openings, cornices, baseboards, and thresholds are maintained and restored, while the minimal and stripped exterior furniture is integrated with the peculiar trees, aromas and sounds of the Forest, reaching from the 51st av.
The original qualities of the interior space are preserved, serving as support for a textured cement-colored envelope that complements and enhances the old brick walls.
At the same time, some strategically placed guatambú panels offer a warm counterpoint that highlights the most unique spotlights and blends in with the lighting, creating an atmosphere deliberately similar to the demure light in Edward Hopper's paintings.
The aesthetic and functional model of the City Bell flagship store, characterized by the synthesis of shapes, colors and materials, was the basis for the classification of the furniture and equipment.
This organization, to which new components were added, was proposed as an elementary taxonomy to be incorporated and adapted in the new projects of Llama: in La Plata´s 46th st, Ezeiza Airport, Buenos Aires city and others.
The large bar stands out in 51st av cafeteria, occupying almost the entire extension of the premises, giving structure, and organizing the space. The layout of the furniture, which is divided into sectors through its diversity, stimulates both social and workspace, immerse in an atmosphere of gourmet coffee culture.
Project Name: Llama Coffee Roasters
Architecture Office: OQOS Arquitectos
Architects Fabián Gabriel Pérez and Graciano San Juan
Photography Credits: Albano García
Photographer Website: http://albanogarcia.com.ar
E-mail of Photographer: firstname.lastname@example.org
Collaborators in the project: Miguel Perazzo and Florencia Novelli, Architects. Kevin Candia, student.
General collaborators: Martin Di Peco, Norberto Chaves