The intervention acts on a new specialization of the bar “La Strega”, identifying a concatenation of partial spaces act to define the different fruitional functions stated by the client.
The visual identity of the bar acquires a pragmatic dimension, suggested by an immediate cognitive dimension: the use of the three sections of the bar, desk, stand-up and dining proposes the spatial languages different for size, use and location, maintaining due to the chosen material, wood, a communal identifying sign.
The choice of reclaimed wood, recycled out of 70 pallets, lend an empathic and emotional feeling, alternative from the industrial production code, and it highlights the man-crafted quality of the products for sale, by emphasizing the declared and indispensable dexterity for the realization of the space.
Chairs converse in a chromatic way with the green pantone of the wall, emphasizing further the separation created with the vertical elements of the “ribs”.
The ribs
The perception of the bar is scanned by functional bands that, as ribs, embrace the space shaping an optical cone, further emphasized by the bending of the ribs that on the sealing forms light compartments , that visually pulls the users at the most ample part of the space.
Ribs defines equipped (and that can be further more equipped ) parts of the walls.
Thoughts to be customizable responding to the different customers needs the ribs are composed by “slats” following one other, with a distance between them fixed at 19mm; so the ribs becomes equipped with elements that can be inserted in the fissures as trays, exposition shelves coat hanger etc.
Tables closes the bottom part of the ribs in a philological continuity, representing their fallout covered by a specific kind of MDF (Medium-density fibreboard), a wood derived material, for a global sustainability of the project. This naturally colored wood has also been used for all the shelves and for upholstering the existing counter.
The slats
The slats are a statement of the local commerce; they derives from recycled pallets and represent a material that spread brilliance and warmth and are used it with a declared nordic influence.
Slats have been carved and worked by hand to conserve the history that brought them to a second life; they have a fixed width (55 cm is the with of the ribs) but different heights, depending on the height of the original boards. The distance between the slats becomes the key element of the project, defining the space in a flexible way, are declinable in spot lightning, could be transformed in support for everything that becomes furniture, fixed or movable.
The project is a tribute to the territory that represents, with the symmetry of the lines, the light and a researched “workshop” realization, the same spirit of the excellence artisan edibles of the context.
The challenge of the linear disposition of the slats that partly quote the geometrical sign of the small traditional ham-factories windows maintaining the the proportions but assigning them new meanings.
Lastly the use of recycled materials follow the line of a territory that associate to the maintaining of their's own excellences (appreciated worldwide) a method aware of the environment.