Sanchez Caro Tailors, located on Monte Esquinza Street in the heart of Madrid, is our first retail project in the city.
Their need to expand coupled with a desire to unify their storefront and their workshop, led the owners of this business to acquire a new premises.
Moneo Brock oversaw the renovation of the new space, its change of use, and its interior design.
Our concept was to make the tailors creative and production processes part of the shopping experience. Previously, the owners had two separate spaces, one for the workshop and another for the store. A large sliding glass door separates the two areas, when necessary, while still allowing visual connection.
By accommodating both uses in a single space, it becomes easier to work and attend clients simultaneously, while it also brings the user closer to the tailoring profession, one of the oldest trades.
The space transforms to unites both functions, not only physically but also materially. The fabrics, the stone flooring and the colors of the walls and furniture all act as a single entity that introduces visitors to the world of tailoring.
The tailoring shop features two fitting rooms: one spacious, to allow tailors to take measurements of clients comfortably while respecting their privacy; and another, integrated into the main space for everyday clients.
This fitting room is made of painted steel and doubles as a shelving and display unit. Inside, its four walls are lined with mirrors. A pivoting door allows for a 180º opening, giving the user a comprehensive perspective.
In the main room, glass shelves hang from strong sisal straps attached to the ceiling, creating a floating effect.
The façade was completely renovated, clad in black Marquina marble that elegantly reflects the street. A new branding is reflected in the golden lettering visible in the shop window. The entrance door was enlarged, designed to be bigger and wider to attract potential customers.
The result is a spacious, obstacle-free area, where original and innovative design solutions enhance the shopping experience.