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Krispy Kreme Prototype
Krispy Kreme Prototype
Utica, MI, United States
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Krispy Kreme Prototype
Utica, MI, United States
Firm
Type
STATUS
Built
YEAR
2019
SIZE
3000 sqft - 5000 sqft
In a world where virtually anything can be delivered to homes instantaneously, Krispy Kreme wanted to give customers a reason to visit their store and reward them for the trip. OKW Architects, with interior design partner Studio K, used classic forms and doughnut-inspired nostalgia to create the vision that would become the prototype Experience of the Future restaurant.
To do so, the concept became a celebration of classic Krispy Kreme with newer innovations. A holistic design unified the exterior with the interior to create an energized concept with many colorful details that were tailor-made for social media. To showcase its famous assembly line and doughnut production process, we glazed a rounded exterior wall to allow everyone, even customers in the drive-thru lanes, to enjoy the creation of their favorite treats.
Krispy Kreme realized that their customers’ tastes had changed in the last ten years, and so created a customization bar, where new doughnuts could be conceived with many unique toppings. The white-painted brick and bowtie architectural element harkened back to the chain’s origins, with the bright industrial aesthetic bringing a modern sensibility to the interior.
The resulting structure is a destination space that celebrates what it means to leave home in search of an experience. Far beyond offering a sweet treat, the new Krispy Kreme prototype offers an interactive space that its customers will want to share.
To do so, the concept became a celebration of classic Krispy Kreme with newer innovations. A holistic design unified the exterior with the interior to create an energized concept with many colorful details that were tailor-made for social media. To showcase its famous assembly line and doughnut production process, we glazed a rounded exterior wall to allow everyone, even customers in the drive-thru lanes, to enjoy the creation of their favorite treats.
Krispy Kreme realized that their customers’ tastes had changed in the last ten years, and so created a customization bar, where new doughnuts could be conceived with many unique toppings. The white-painted brick and bowtie architectural element harkened back to the chain’s origins, with the bright industrial aesthetic bringing a modern sensibility to the interior.
The resulting structure is a destination space that celebrates what it means to leave home in search of an experience. Far beyond offering a sweet treat, the new Krispy Kreme prototype offers an interactive space that its customers will want to share.
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