Fashion, always evolving, spans a variety of niches that explore a constantly changing world of innovation, reflecting trends that shape the design and user experience in commercial spaces.
In this landscape, Krem emerges as a new destination for sneaker and streetwear lovers, showcasing the pinnacle of street culture sophistication and its iconic elements. It’s a meeting point that offers a curated, personalized retail experience through exclusive product selections, new collaborations, value-added services, and community-focused events.
Provenza, Medellín, provides the perfect backdrop with its vibrant urban life, commercial activity, and lush endemic vegetation, which is enhanced by the transparency of the facade, blending seamlessly with the products on display.
The architectural concept embraces trends of lightness, fluidity, and transparency, bringing together various complementary services that foster a sense of community. Flexible areas for art installations, sneaker cleaning services, and spaces for drops and new releases shape the user experience throughout the store.
As an architectural design studio, we had the opportunity to collaborate with Muchagana on the creation of the project, including its visual identity, personality, and the way the concept was brought to life through architectural spaces, materials, and lighting—tying the abstract and ideological vision to the physical and tangible spaces.
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