Flagship store for Israeli handbag designer brand
Location: Basel St, Tel Aviv, Israel
Size: 18m2
Project description:
Planning and designing of a flagship store for a leading high end Israeli designer bag brand.
From day one, this project had a very strict deadline. The opening date was set, and everything had to be finished in time, from planning, designing and sourcing to building and implementing.
Regarding the branding and design, the client wanted a timeless, clean and minimal interior that put forward the products and respected the brand's design line.
On top of that, the space had to allow maximum flexibility for the display of different collections and items.
Our main concept was based on the designer's 'Contour' line: a line beginning with a dot - the poke of a needle – turning into a continuous line. From that moment, bag and store became a whole.
The final design of the store was built upon these lines guiding the customer into the shop and around the different sections and collections. These thin lines are made of iron and vary in usage and heights, from hangers to shelves and display, while outlining the storage space.
We chose black (iron lines), white (walls and storage) and bamboo (for the flooring) to allow the space to play the role of canvas to the bag collections. This way, although the design was quite present, it did not overshadow the star element: THE BAG.
Project head designer - Tamar Rosen