JOOP! is a label for confident men and women with a highly developed awareness for style and personality. In March 2014 the fashion brand re-opened his flagship store in Germany in Dusseldorf’s new monumental commercial complex “Kö-Bogen” by Studio Libeskind.
STUDIOFORMA was assigned to develop a brand cohesive furniture concept together with the new design for JOOP! Flagship store in Dusseldorf. The boutique now distributes on 460 sq. the brands holistic portfolio including a sophisticated contemplation area for visitors.