FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

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Other Projects by Jordana Maisie Design Studio

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FEIT Installation One: Raw Elements of Construction

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FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

Firm

Jordana Maisie Design Studio

Type

Commercial › Retail

STATUS

Built

YEAR

2015

SIZE

0 sqft - 1000 sqft

BUDGET

$100K - 500K

Photos

Nicholas Calcott (8)

Contractor
Blueberry Builders

Millwork / CNC
Prime Design Build + ARC Fabrication

FEIT
Installation Two: Volume and Void
Project Size: 420 sqft

Installation Two: Volume and Void, expands on FEIT's highly praised NYC Flagship with another iconic design that marries raw and natural materials with digital technology. The interior has a unique identity, prioritising process, craft, and innovation, while pushing the tension between what is hand and what is machine made.

The West Village store, designed by artist / designer Jordana Maisie, has a clean aesthetic featuring geometric shapes created by volume and void. Like the Prince Street Flagship, also designed by Maisie, Installation Two incorporates a timber palette with carvings that open up sight lines both within the store, and to the street.

Similar to the process of moulding leather to a last, when 3D modelling the store, Maisie used volumetric moulds to carve out display spaces within the slatted timber mass, the removal of the mould revealing the display space created.

The choice to design a store that could only be fabricated by employing CNC technology was a conscious one. Maisie was interested in exploring the synergy and tension between what is hand and what is machine made. Each unique shape was CNC cut, hand sanded and assembled into modules offsite by the fabrication team, which enabled a complex build sequence to unroll on site.

Mirror was used to open the space up and amplify the transparency of the birch ply installation. Both the architectural and lighting design play with your perception of depth, as you try to distinguish where the boundaries within the space lie. From an electric lighting perspective, the experience of the store will differ by season as adjustable white LED’s change in colour temperature in accordance with summer, fall, winter, and spring. This detail adds an element of comfort to contrast the discord of the city outside.

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FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

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FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

Product Spec Sheet

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FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

Other Projects by Jordana Maisie Design Studio

WARDROBE.NYC

FEIT Installation One: Raw Elements of Construction

UNA

FEIT Installation Two: Volume and Void

11, Greenwich Avenue, Manhattan, New York, NY, United States

Product Spec Sheet

Collaborating Firms

Team

Articles