The HealthCare Village was an entirely new business model that was based upon a wellness model that made made healthcare and wellness the center of master planned communities. And it returned dramatically increased income to doctors while creating more profound relationships between doctor and patient. It was designed to resonate with the American woman who makes 86% of all medical decisions. It was not a medical environment. Not a hospital environment. Rather it felt more like a state lodge with convenience at the heart of the offering. In addition to medical services, it offered a range of medical supplies... a spa... and a wellness garden at the center of the facility.