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Hasselblad Tokyo Boutique
Hasselblad Tokyo Boutique
Shibuya-ku, Japan
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Other Projects by Ryuichi Sasaki Architecture
Hasselblad Tokyo Boutique
Shibuya-ku, Japan
This project references a camera manufacturer’s trademark square film format, its long-selling series of cameras, and its Scandinavian origins to inform the design’s spatial organization, materiality, color scheme, and atmosphere.
Ensconced along the quiet back streets of Harajuku, adjacent to the Tokyo, Hasselblad’s first office and studio gallery in Japan immediately engages the visitor with the metaphor of the camera, Hasselblad Tokyo Boutique sit on next together. Through the square opening on the façade, clad in black hairline stainless steel that echoes the material used in Hasselblad products, the visitor sees various overlapping surfaces—rectangular arches that divide the interior space that we call “frames”—that guide the eye through the entire interior and culminate in the 1969 snapshot of Apollo 11’s moon landing, famous for having been shot with a Hasselblad camera, at the vanishing point. This experience simulates the act of looking through the lens of a camera by situating the visitor at a point of reference and targeting the eyes at “the photographic subject,” and the Boutique space is surrounded by Square Frames, showcase, lighting, and etc.,
Altogether, this project intelligently leverages the client’s traditions and draws on the metaphor of the camera to inform the design throughout the major elements of the given space.
Architecture Firm: Sasaki Architecture
Architects: Ryuichi Sasaki + Rieko Okumura
Architecture staff: Ryuichi Sasaki, Rieko Okumura, Mieko Watanabe
Contractor: Unilabo
Client: Hasselblad Japan
Photo: Sean Conboy for Hasselblad Japan
Ensconced along the quiet back streets of Harajuku, adjacent to the Tokyo, Hasselblad’s first office and studio gallery in Japan immediately engages the visitor with the metaphor of the camera, Hasselblad Tokyo Boutique sit on next together. Through the square opening on the façade, clad in black hairline stainless steel that echoes the material used in Hasselblad products, the visitor sees various overlapping surfaces—rectangular arches that divide the interior space that we call “frames”—that guide the eye through the entire interior and culminate in the 1969 snapshot of Apollo 11’s moon landing, famous for having been shot with a Hasselblad camera, at the vanishing point. This experience simulates the act of looking through the lens of a camera by situating the visitor at a point of reference and targeting the eyes at “the photographic subject,” and the Boutique space is surrounded by Square Frames, showcase, lighting, and etc.,
Altogether, this project intelligently leverages the client’s traditions and draws on the metaphor of the camera to inform the design throughout the major elements of the given space.
Architecture Firm: Sasaki Architecture
Architects: Ryuichi Sasaki + Rieko Okumura
Architecture staff: Ryuichi Sasaki, Rieko Okumura, Mieko Watanabe
Contractor: Unilabo
Client: Hasselblad Japan
Photo: Sean Conboy for Hasselblad Japan
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