GDF SUEZ Fair Stand

Essen, Germany

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GDF SUEZ Fair Stand

Essen, Germany

Firm

aPLEX architecture & branding

Type

Commercial › Pop-Up

YEAR

2012

SIZE

3000 sqft - 5000 sqft

A NEW TRADE SHOW DESIGN FOR GDF SUEZ, THE WORLD'S LARGEST ENERGY SUPPLIERIn 2011 once more aPLEX developed the trade show design for the french energy group GDF SUEZ at E-world, the leading European trade fair for energy and water in Essen, Germany. As in 2010 and 2011 aPLEX varied its award-winning design of 2009, for this year's presentation aPLEX developed a completely new architecture. The main idea of the design concept was to derive the architectural shapes from visitor's streams of the e-world. Layout and functional elements are derived from the direction and intensity of the flow of attendees. The architecture provides space for meetings in different intensities. Besides sheltered areas for intimate conversations, plenty of seating elements invited to spontaneous exchange. The desired solidity and significance was well transformed by the new design. Also the communication was carried by the basic theme of interaction of the people. At the information counter all contact persons GDF SUEZ were presented in casual poses in a film. Illustrated scenes point up the company's services.