Suburban sprawl is a controversial side effect of 20th-century planning. This project, completed in 2023, is a direct answer to this silent call for urban identity. The design premise is that city density fosters social proximity and increases investment in the quality of the public realm.
Design efforts focused on breaking down the scale of a 400-foot-long office building with a 165,000-square-foot area into the components of a miniature city, engaging the Paseo with micro-episodes form the design expression of its architecture. The purposeful reduction of the massing of this bold gesture playing off of material variety and color accents to reinforce its character of accumulated architecture over time, brings novelty and character to this intervention. By design, it was intended to be an eclectic building of many moods and colors with multiple scale shifts.
While the building massing is linear and assertive in its directionality, its perception is user-friendly as its volumetric articulation affords multiple opportunities for localized micro-architectural experiences. A pedestrian podium of retail forms the base, supporting a mix of office and additional retail on five additional floors. The head of this volume facing the street exhibits a giant architectural order with two three-story tall frames topped with a heroic canopy. The contrast between the orderly head of the building and the long, fragmented side, a calibrated design cacophony of sorts, is a deliberate choice to yield vibrancy at both the pedestrian and urban levels. All this in the pursuit of a humane architecture of presence.